How,Profit,Recession,How,Profi business, insurance How to Profit in a Recession
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How To Profit in a Recessionby Kevin Nunleyhttp://DrNunley.comPeople all over North America are telling me business is slow."I can't say there isn't any business," Bob confides. "It's justthat it's darned difficult to get sales. I have to work threetimes as hard just to get a small order."Even though experts say our economy is still strong, mostpeople agree we're in a recession. Many of us charged up ourcards in the 90s and don't feel much like buying anything wedon't have to have. Others feel a little depressed about thefuture and just don't want to spend anything to make their livesbetter or more successful.Hey, I understand. Hardly anybody feels as adventurous as wedid a few years ago in the go-go '90s. But that doesn't mean weshould roll up our tent and slink out of town.THERE'S LOTS OF MONEY TO BE MADE!--even in a recession. Here areseveral ways to capitalize on the recession and move yourbusiness or career forward no matter what.Start by cutting prices. It's the old law of supply and demand.When there is less demand for what we sell, it's time to drop theprice. Emphasize several low cost products or services that willappeal to the thrifty.I dropped prices recently at my site. I just leveled withpeople, told them that times were tight and I wanted to make myservices available to everyone without putting them into moredebt. Customers responded with overwhelming enthusiasm. Sales,which had been slow, suddenly became brisk.Next, cut costs. If you've been in business any time at all, youhave probably accumulated expenses you don't need. I cancelledan extra $40 per month phone line I wasn't using, cut a 10message autoresponder back to 7 messages, and pulled back on thelabor I was paying for. None of the expenses were big inthemselves, but when added together they make a nice differencein the bottom line.It's hard to be creative when big expenses are breathing downyour neck, and a recession is just the time when you NEED to letyour creativity show.Advertise! The BIG mistake companies make during a recession isthey let their marketing director go and cancel all theiradvertising. Intel did that back in the recession of the early90's and later admitted it was a huge mistake. Competitors had achance to market when Intel wasn't and grabbed a lot of theircustomers. Now the smart thing to do is to take advantage of therecession's lower ad rates and market, market, market. Your adgets extra attention when competitors aren't advertising.Business and the economy go through natural up and down cycles.The Internet, which is a more pure type of market, goes up anddown with even wilder cycles. Ride the wave. Change yourbusiness as the economy changes.Look for what prospects need, for where they hurt, and offerhelpful solutions that cut right to the problem. You'll have alot more customers and they will be grateful you are there tohelp in times that are less than the best.Kevin Nunley is the Net's #1 copy writer. Thousands ofbusinesses have relied on Kevin for quality sales letters, website copy, ads, and press releases. You get sizzling copy in thestyle you need, fast service, and affordable prices that are hardto beat. See http://DrNunley.com Reach Kevin atmailto:[email protected] or 801-328-9006.
How,Profit,Recession,How,Profi