Can,Talk,Frankly,About,Resale, business, insurance Can We Talk Frankly About Resale Rights?

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In the last 2 issues we looked at creating your own productsand services. If you missed those, you can read then on-lineat http://williecrawford.com/archives.html Today, let's lookat a shortcut to getting your own product. Let's examinebuying reprint rights.I've been in business on-line since 1997 and I have onlypurchased 1 set of reprint rights that I marketed. I havegotten rights to lots of products as a bonus or had themgiven to me. Get reprint rights to the right product and you'reset to generate a steady income stream for a long time. Buythe wrong reprint rights and you're just out of your time andmoney.When considering buying reprint rights to a product, themost important factor is the demand for the product. Ifnobody wants the product, everything else is irrelevant.So I personally will only consider reprint rights for aproduct I would consider buying in the first place.A little acknowledged FACT is the reason reprint rights areoften offered for products is because the owner isn't makingany money on the product itself. Offering reprint rights formany products actually decrease their value in the mind ofpotential buyers. Therefore, if a product is selling briskly atretail, it would usually be unwise to offer reprint rights.Consider this when looking for products to buy reprint rightsto.Another reason reprint rights are often offered for a productis because the product's creator wants to benefit from the viraleffect. He is willing to forgo a large upfront profit to benefitfrom backend sales or publicity. These are generally productsthat contain links back to the person selling them embeddedwithin the product. If the product is nothing more than a bunchof affiliate links then these links need to be brandable tomake reprint rights to that product a potentially worthwhileinvestment.What does make a great product to buy reprint rights to?I recently conducted a tele-seminar on using pay-per-clicksearch engines. The tele-seminar was very profitable andgenerated a product I could resell. Shortly after thatexperience I confirmed that there were a lot of people whowould buy an info product on how to conduct tele-seminarsand regular seminars. So I considered writing such a productbased upon my experiences.With perfect timing, reprint rights to a product that teacheshow to conduct seminars and tele-seminars was offered tome. It was by my friend Fred Gleeck who has conducted over1350 one-day seminars. I met Fred at a recent workshop andknew that he really knew his stuff. They were offering a verylimited number of reprint rights (they are no longer available)so I knew the market wouldn't be saturated. It was perfect.The rights were for a product I was actually considering buyinganyway. I am planning on organizing my own small seminar orworkshop in mid-2003 and am in the early stages of planningthings.This is the only product I've ever considered worth buyingreprint rights to. Do yourself a favor and check it out at:http://williecrawford.com/your-own-seminar.htmlIt a great product. Reprint rights sold for $197, so I neededto sell 10 copies to recoup my costs. I did that the first day.Always ask yourself why reprint rights are being offered for aproduct. Really examine the product and know that there is amarket for it. An excellent example of a product with tremendouspotential for example, is my very own pay-per-clicks tele-seminar.I sell reprint rights to the digitally downloadable audio files, thePDF transcripts, and both the CD and audio cassette versions.Purchasers of the reprint rights are free to copy and resellthe product in all of it's forms for any price that they want. Theydo not get the right to resell the reprint rights! I think that woulddestroy the market for all potential buyers. It would be offeredon Ebay at cut-rates within a week and all purchasers of thereprint licenses would have wasted their money.As you can see, not all reprint rights are the same. Some aretotally worthless. I recommend only buying reprint rights whereyour market is somewhat protected. I have seen a lot of peoplebuy reprint rights to products and do very heavy promotion withdismal results. I've seen solo mailings to thousand produce zeroorders. The reason was because there was no demand for theproduct and other resellers behavior destroyed the potential foranyone to make any real money from the reprint rights.To check out my reprint right, go to:http://williecrawford.com/pay-per-clicks.html Before wasting yourmoney on any reprint rights, do a very thorough market analysis andKNOW that people already want the product. Convincing people thatthey need a product that you have reprint rights for is the hard wayto do things. Find a product already in demand if you're going to buyreprint rights and you will find yourself with a very successful infoproduct empire. Article Tags: Reprint Rights