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An All Powerful Marketing Principle.Copyright [C] 2003 Shahnaz Rauf www.snzeport.comTrust is that one single factor that in itself canpropel your business empire beyond limits. Just like you trust your lawyer, your accountant, yourdoctor or even your hair dresser, you alsounequivocally trust all the other shops from which youdo your regular business: your grocer, your butcher,your clothes shop etc. Similarly online, Trust hasalways been a major player in unlocking the gates toyour business kingdom. With the emerging trendstowards believability and honesty, it is even morecritical.So What is trust? It is basically a projection ofyourself or your image. The way your clients view you.They respect your opinions, your expertise, yourintegrity, your reliability and view you as anauthority. They totally believe that you will work intheir best interest. So how do you project that image?Yes "How To Build Trust Online" can be a majorconcern. Here are 14 do-able ways to build trust andkeep it:1. Provide complete contact information - name, email,snail mail, and phone number.2. Answer all communications promptly.3. Create an `about-us` page... where besidesprofessional background you also put in some personalinformation.4. Write a personal letter addressed to your clientemphasizing your credibility, your achievements, theissue at hand etc. and place it on your website.5. Put some of your personal photos - so your clientgets to know how you look and can trust you better. 6. provide honest testimonials from real people, putthese with complete name, place and at least websitelink. With the prevailing concept of power-linking,you can easily get as many testimonials as you want.7. If your ad has appeared on TV or your press releasehas appeared in the news, provide an "As Seen on" linkto the story or press release.8. Announce a professional article with yourby-line/powerful resource box at least once every 2weeks.9. If your articles appear in prestigiouspublications, create an My articles as seen ondirectory on your website, giving dates and names ofpublications and online links where your articleappears online.10. Publish a periodic newsletter to maintain regularcontact with your clients. And try to help them out asmuch as you can.11. Prominently display your privacy policy, terms ofoperation and procedure of work/code of conduct/ethics on your website.12. Tell your clients how many hours you will bespending on their order, how much expertise andtechnique you will be putting in, how difficult it is,your exact method of operation. Display some finishedsamples of your work.13. Tell them how good you are, how well appreciated,how many awards you have received.14. Join organizations like icop or BBB andprominently display their logos on your website.------------------------------------------------------Shahnaz Rauf is a freelancer actively seeking writingprojects. She is also The Editor of The MonsterTwister - a Newsletter helping ordinary web ownersachieve extraordinary heights without losing theirshirts. To Subscribemailto:[email protected] Orvisit http://www.snzeport.com----------------------------------------------------
All,Powerful,Marketing,Princip