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Where Everybody Knows Your Name~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Name recognition. That is the 'name' of the game. Every big corporation spendsmillions of dollars to obtain it. All the 'little guys' want it. Advertisers have even been known to compare two of their own products in advertisements. They will claim that product A is better than product B. That way, you get two of their products' names presented to you for the price of one.If you ever shop for that type of product, you will be much more likely to chooseeither product A or product B. You probably won't even remember which onewas supposed to be better. But, the names stuck, so you pick one of them.That is the power of name recognition.So, how do you apply that to internet marketing?The obvious question is, "Does name recognition translate to more business onthe internet?" The resounding answer is, "Maybe."We can all think of big names in retail marketing that have tried to make a go ofit online and have failed. Why? Certainly not because nobody knew who they were. However, those big names were not known for online know-how. Their in-storeexpertise did not translate well online.So, how are we, the little guys, supposed to succeed where the giants failed?Name recognition. Yep, it's back to that. BUT, the name recognition you need online is very different from that which youget in 'the real world'. Online you need 'niche name recognition'. You don't needto be a big name in general. However, you DO need to be a big name in yourniche.Here are a few suggestions for getting name recognition:---> Decide what product or group of products you want your name to be associated with. You can start with just your name and append the products later.---> Use your name as one of the keywords on each of your webpages and each of the articles that you submit to other websites.---> Make frequent posts to appropriate forums. Include your name and product.Don't think that you have to do all this at once. Start where you can, but make surethat you have a plan of action. Continue to get your name in front of your targetaudience. Don't just rely on your website.Once people start to associate your name with your product and your niche, muchof your marketing battle has been won.Until next time,Ron McCluskeyhttp://www.netloot.com Article Tags: Where Everybody Knows, Where Everybody, Everybody Knows, Name Recognition
NLN,Where,Everybody,Knows,Your