Market,Ever,Oversaturated,amp, business, insurance Is A Market Ever Oversaturated?


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Word Count = 535Word Wrapped to 60 characters-per-line-------------------------------------------------------------------Is A Market Ever Oversaturated?© 2003 by Richard Adamsradams@merchantaccountforum.com-------------------------------------------------------------------I got asked an interesting question last week.A guy new to the Internet emailed me wanting to know if there wassuch a thing as too much competition within a market.It took me a little while to think about such an excellent questionbefore I replied.Here's what I told him...The dot-com bubble (and subsequent burst) fuelled stories of "firstmover advantage". The myth went that companies like Yahoo that gotin early, established themselves within the marketplace and builtstrong brand awareness were untouchable. The "800-pound gorillas"in nerd-speak.But didn't Google launch well after Yahoo, in an already crowdedmarket?Infact, according to some search engine industry experts, Googlenow serves up around a third of all searches online. Not only haveGoogle outcompeted Yahoo, they even let Yahoo use their searchresults.How did they manage this?They took a model that was already working, then improved on it.I don't think there can ever be too much competition in a marketfor a new face. My experience is that no matter how busy the fieldor how hot the competition - there's always space for someone elsein the niche.But there's one proviso.Whatever anyone else is doing - you need to do it better. Do itfaster, cheaper, more honestly, with a wider range. Or, of course,more relevant search results.If you do it *really* well, your competition may even end up likefailed search engines Excite or Infoseek - extinct.Remember that being small can be distinct advantage for you. Itenables you to move "under the radar" of larger competitors, usingbetter marketing and customer service.There's always an angle someone hasn't thought about. Using searchengine optimization for less popular keywords has allowed me totake my merchant account site from strength to strength.Consider another example - the hotly contested Internet marketingsector.Time after time, those who have made it big will tell you that ifthey were starting again now they'd avoid the market like a plague.Too much competition they say.The industry is saturated they tell you. Competition is enormous,and many of these entrepreneurs are search engine experts to boot.So you'd have to be mad to try and enter this industry from astanding start, right?In December 2002 a brand new Internet marketing book was launched -entitled "Under Oath - The Whole Truth". I personally own a copyand can attest to what an excellent book it is.What is so interesting is that it's full of brand new information.It stands out from the crowd because it is so free from theconstantly rehashed themes so common in these circles.It's so good infact that according to his press releases andnewsletter, the previously unknown author, Shephen Pierce, sold1,500 copies within the first two weeks of launching it.His website, http://www.the-whole-truth.com, went from nowhere towithin the most popular 2000 sites on the Internet as ranked byAlexa.And all because his book is new, exciting and more original thanmost of his competitor's.So I'll ask you again.Is there ever too much competition?-------------------------------------------------------------------Richard Adams, a former zoologist, spends most of his time ratingand reviewing online payment processors for his website athttp://www.MerchantAccountForum.com. He also runs a monthlynewsletter called "The Ecommerce Journals" - subscribe free atmailto:subscribe@merchantaccountforum.com-------------------------------------------------------------------===============Note to editors===============The website mentioned in the article also has an affiliate schemeand a high converting website. Should you wish to substitute youraffiliate code for the base URL given you are more than welcome.Should you decide to publish this article, I'd love to know whereit will appear. Please let me know atmailto:[email protected] .

Market,Ever,Oversaturated,amp,

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