DESIGNING,THE,RIGHT,PRODUCT,FO business, insurance DESIGNING THE RIGHT PRODUCT FOR YOUR MARKETPLACE
As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise. Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The
>From the end of World War II until the late 1970's most Americans spent the majority of their money on basic goods and services with little left for luxury type items. Giant factories turned out millions of products whose style, color and size were often determined by what made the machines work most efficiently. There wasn't much concern about what the customer really wanted.Japanese auto producers forced reverberating changes in the way consumers went about considering their purchases. Suddenly in the mid-1970's a flood of cars hit America with features never before available at popular prices. Toyota and Honda revolutionized the concept of "user friendly" products - incorporating a high standard of quality with easy to use features, all at affordable prices.> Today's Customer Is Smart...And DemandingSuddenly, consumers realized that someone did take their interests into consideration when designing products. In fact, a critical element in Japanese auto production since the late 1960's has been extensive consumer research and surveying, particularly in the area of durability and reliability needs.The customer of the 21st Century has learned from buying user friendly products such as Sony televisions, Panasonic stereos, Apple computers and Honda autos that they can be demanding and that manufacturers will respond. This has produced a new brand of customer that is educated, very aware of prices and very demanding.She wants quality, variety, durability, excellent service and a very good price all at the same time. She has a mind of her own and will talk about her interests and needs if you ask.The process of asking customers what they want before you design your product or service is called being "market driven" because you are guided in your product development decisions by the customer's wishes.Today the most successful new businesses are those that ask enough questions and listen carefully to the answers.> Understand Basic People NeedsIt is sometimes frustrating trying to get honest information out of people, because they can't always express why they buy the way they do. You can bet safely, however, that their need is one of several basic motivations of all people, such as:· Convenience · Comfort· Friendship · Security· Status · Health and Well-Being· Savings· Love· Style· ProfitWhen you are trying to figure out your desired customer, put yourself in their shoes and think about what needs would motivate you to buy your product or service. There are usually two or three primary needs your product or service can satisfy and several lesser needs. When starting your product/service design, it is critical that you use your market research to focus on the primary needs and wants of your prospective customers.> The Product Description WorksheetAs we discussed earlier, the successful new business owner first surveys potential customers to identify their wants, needs and dissatisfactions. Questions about bow often they buy, how far they would travel to buy, how much they might spend for your type of product or service are also asked.You then separate the facts gained into groups, such as: pricing, packaging, location, assortment, etc. to organize the information in preparation for beginning a custom design of your product or service. You will make assumptions about the potential customers behavior and come to some conclusions about how you can present yourself as someone who will respond to their needs and wants.To help you put together your product design strategy, you can use the fill-in worksheet below. * Instructions: 1. Learn in detail 5-6 wants/needs of your target customer.2. Add information from library research, trade associations, etc. about customer demographics, location, buying behavior, etc..3. Take the profile you are creating and decide what specific product/service features this leads to. Express each feature as a user benefit - you must satisfy the age-old demand of potential buyers: "What's In It For Me?"Product/Service Description WorksheetCustomer Want/Need Product Feature User Benefit1. 2. 3. 4. 5.
DESIGNING,THE,RIGHT,PRODUCT,FO