Tough,Nuts,Marketing,amp,#58,N business, insurance Tough Nuts Marketing: A New Trend Among List Owners
Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise. Franc
List owners aren't going to take it anymore. I'm seeing more and more list owners stand upand tell the subscribers complaining to them, "You'reon my list, either buy what I offer or get off now." Is that too tough of a stance to take? Maybe. But a few weeks ago a woman I knowmailed a relevant offer to her list. She immediatelyreceived complaints. And threats. One subscribersaid he/she would report her to the SPAM cops. My friend panicked. She called her ISP andexplained her situation, that she simply maileda relevant offer to her opt-in subscribers. In my opinion, she took a wimpy stance. Contrast her experience with this one: Recently I received the following email from Stuart Wilde, a wild new agey author who I once had breakfast with, interviewed and greatly admire for his message and his level of success. Here's his email - "Hi, this is Stuie Wilde. "I am writing to you because you are on my specialA-list. I want you to know that my latest book, God'sGladiators is now out in paperback ($13.95, plus p&h). "It's COMPULSORY for everyone on the A-LIST to buyat least one copy. Now, if you can't afford it Icompletely understand but that is no excuse. The goodnews is you don't have to read the book-you can alwayshave us post it directly to someone you don't like,after you have paid for it of course. "You've got until the end of May but anyone afterthat who hasn't bought the book will be REMOVED fromthe A-list. The idea is that if you are too lazy ortoo stingy to part with $13.95 then it's best that Idon't put a lot of effort into helping you along. "Thank you so much. Please send your orders rightaway." I smiled as I read Stuart's "do it or die" message. I believe his "tough nuts" stance is the way of thefuture. It's either that or be run over by subscriberswho forgot they subscribed or are just having a badday and want to take it out on someone: You. I heard the same sentiment when one sales geniusand author told me he has a list of 40,000 names. WhenI asked him if he gets many flames, he said no. When Iprobed for more details, he said, "I'm giving thesepeople free advice and bargain-basement offers. Ifthey don't like it, *I'LL* un-subscribe them." And I know another list owner who said, "I make itclear: If people don't like what I send them, I WANTthem off my list. And if they complain, I'll TAKE themoff my list." It sounds like a recipe for creating a small list. But the more I think about it, the more I like it.You may end up with a small list, but the list will bevaluable. Every person on it will be gold. After all,size really doesn't matter. I'm on Stuart Wilde's list, and I intend to stayon it. If that means buying one of his books, so be it.I'll buy. (And I did.) Sometimes we sellers and list owners have to betough. Don't let customers push you around. If theycomplain and bicker and it seems unjustified, deletethem. You don't need them. The ones who stay will help make you rich. Just ask Stuart Wilde. Article Tags: Tough Nuts, List Owners
Tough,Nuts,Marketing,amp,#58,N