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6 Tips To Making Your Own Fortune Creating and MarketingInfoproducts!It's one of the biggest challenges to getting your business started.Finding products to sell online that you enjoy workingat and that attract an ongoing stream of "hungry" buyers is THE most important success factor to doingbusiness - period!For those of you that want to create their own infoproducts,it's even more important since you will be investing time,energy and your emotions into your products.Thousands of subscribers to my "Online Marketing Success Secrets Revealed" (http://www.infoproductcreator.com/ezine1.html) Newsletter, experts and aspiring infoproduct creators struggle with the same 6 questions...Do these questions keep you awake at night?1. What do I like doing enough that I would spend a fewweeks developing a product, and years marketing andsupporting them?2. How do I know if ENOUGH people will purchase my productto achieve my goals?3. Will people pay for my knowledge - even if I'm not an expert?4. How do I test for demand BEFORE I spend weeks or monthsdeveloping my products?5. Do I have to write a 150-page book to make money?6. What topics sell - it seems like only "Making Money"type products are selling.Listen - you are NOT the first to wonder about thesequestions.In fact, your success depends on getting PAST these doubts- so let's take each one and work through them - OK?1. DO I HAVE TO REALLY LOVE MY TOPIC?Two answers to this question - you CAN develop a winning product about a subject that you are not completelypassionate about. Professional writers do it all the time. Here's the catch. A great deal of your success marketing infoproducts onlinewill depend on MORE than just selling 1 product. It willdepend on...a) Your ability to market additional products - yours andothers.b) Your ability to create great publicity campaigns,partnerships, follow up sales campaigns, loyalty with your readersc) Your ability to support and ADD-VALUE to yourprospective andexisting customersd) Your ability to gain MOMENTUM in your business bytapping into your customer base and continuing to provide them high-value, back-end productsAre you seeing it?Yes, you can develop an article, book, booklet, eBook orwhatever infoproduct you favor about a topic you are less thanthrilled about - BUT... You MUST be willing to live with that market for years to come!For that reason alone, it's worth finding a market andsubject that both interests you AND has great potential. Here's a real-world example.Just over 1.5 years ago I developed my own eBook aimed at empowering product developers with proven ways to tap into a flood of market demand, test their ideas and quickly generate products that sell like wildfire.The original ebook - "The Ultimate Information Entrepreneur's Success Package" at:http://www.infoproductcreator.com took me 4 weeks to develop - start to finish. Not bad. It's because I knew my topic so well that I was able to produce a 110 page eBook and accompanying interviews withinweeks. Since that time I have written well over 60 articles, published a regular ezine, updated my product 3 times, written several special reports, created hard-hitting websites, press releases, ads and added hundreds of pagesof content to my websites.All of that is not including more than 40 interviews, reviews,publicity events and other projects I've been involved in - ALL ON THE SAME TOPIC.Add to that hundreds of hours of email and phone conversationswith joint venture and affiliate partners who sell my productfor me each and every week.Now - all of this activity has put tens of thousands into myhands, from this one single book, not to mention other productsI sell.POINT IS: Marketing The Product YOu Create Will Mean Living WithYour Product Each and Every Day As You BUild Your Business. You Can Make A Fortune, But It Takes Some Effort Each and Every Day.You MUST Be Passionate Enough About Your Topic To Stay Motivatedand Focused - That's the Secret To Building Your Own InfoproductEmpire Online.2. HOW DO YOU ESTIMATE DEMAND FOR YOUR INFOPRODUCT IDEANow we're into the details that will skyrocket you intothe top 5% of infoproduct developers online - that will set youaside from 95% of others who do NOT consider demand for theirtopic.Just for sake of argument - I'm going to use an example of a hobby that some of you may have, model airplanes. You know, those little scale airplanes that get so many hobbyists out of bed at ungodly times of the morning - addicting to the smellof Naptha gas.Here's a few ways you can can estimate demand for your proposed market...a) Use online tools to seek out demand. The three besttools (and they are completely free) to use are: - Overture keyword search tool: http://inventory.overture.com/d/searchinventory/suggestion/A search for model airplanes brings up some interesting information - - Over 55,000 searches on this topic in less than 1-month (Not Bad!) - Second most searched topic RELATED to model airplanes is Model Airplane News - OK, so people want information. - Several search categories include searches done on various products, evidence that this market is willing to spend money. b) Now if you had a tool such as Adword Analyzer -- http://www.infoproductcreator.com/part/adwanalyzeThen you would see that the supply of websites that come upwhen searching for model airplanes is quite small - relativeto other keyword searches. In addition, with this incredible tool, you would see that there are very few current Google Adwords or Overture.comcampaigns being purchased. What's that mean?It means that you can use one or both of these tools to generatealmost INSTANT high-quality traffic to your site for a fractionof what most other high-demand keywords would cost.All good signs that point to a strong market demand for yourhobby and area of product interest.c)A third method you can use is to seek out what is alreadyselling. A great way to do that is to look at http://www.amazon.com and http://www.zdnet.com top movers op sellers in various market niches.This will tell you ALLOT about what people are spending moneyon right now!3. WHAT WILL PEOPLE PAY ME FOR?Now that you have picked a niche market and an area of focus, youneed to find out what people want BADLY within that niche.Here are a few ways to find out...a) Search google for "model airplane discussion forums". You arelooking for active and reasonably good quality forums to TAP INTOongoig discussions - this will offer you a goldmine of informationon what people are looking for.In a 5-minute search, here's what I found --http://www.indiarc.com/cgi-bin/yabb/YaBB.cgihttp://www.rcorlando.com/modules.php?name=Forumshttp://www.flightlines.com/cgi-bin/Ultimate.cgi?action=intro&BypassCookie=trueYou will find TONS of active discussions that will lead to productideas, allowing you to tap into what this market wants.b) Get involved in Chat's - many of the sites above also run live chat sessions periodically, another great way to find out pockets of demandc) Check offline - read RC Modeller magazines and books, find out consistent topics, gaps in information or ideas that you could expand into a different medium.For example, a common topic is flying techniques or flight patterns.Why not travel to your local model flying club and video tape both flight paths and techniques used by flyers, converting theminto digital files and selling them on CD-ROM?You get the idea.d) Listen to your fellow model airplane buffs - find out what theirfrustrations are, what their spending patterns are and what elsethey are looking for, but can't find.4. TESTING FOR DEMANDHere are 3 quick methods of testing for demand - BEFORE you spenddays, weeks or months on creating your infoproduct.a) Surveys - using a free trial from http://www.surveymonkey.com you can find out whether your target market seems as passionateabout your idea as you are. NOTE: Be sure to ask them IF and HOW MUCH they would be willing to cough up to get answers to their questions.b) Special Report - Use this often overlooked technique to put together a few pages (from 5-20 pages) that you can either giveaway or sell for a low price to test the popularity of youridea. You WILL need to market this report, so it will take some time BUT, it's a great way to setup your marketing channelsahead of time, preparing them for your full product which comeslater.The best resource I've come across on writing Income-GeneratingSpecial Reports is "The Special Report Bible" - you will be amazed at what you can put together in a matter of hours ordays.ANOTHER IDEA is to run an interview or teleseminar on your topic with a topic expert. Judge the popularity of the callcan mean you will roll out new products later. An example of this strategy is Yanik Silver's recent PublicDomain Riches teleseminar (http://www.infoproductcreator.com/part/pdomain) which turnedout to be such a hit that he quickly put together a $1,000+personal coaching course on the same topic.c) Articles - Write articles on your topic directly addressingthe same desire you hope to fill with your full product. Submityour article to the various article directories on Yahoo and many others out there. Request a courtesy notification from publishers who publish your article so that you get a feel forhow popular the article proves to be. Of course, you shouldalso have a link to either a website or autoresponder email address at the end of your article. Clicks on your link following the article will also give you a sense of how popularthe topic is. What should you expect?You don't need to have HUGE numbers, a few publications and approxa 1% clickthrough on any published articles tells you there is enough response to continue - or at least do additional testing.5. eBOOKS AND WHAT ELSE?If you haven't asked the question - WHAT ELSE and you are considering writing a typical book or eBook then you may be missing out on product opportunities that will both make you more money AND take far less time to create.Here are just a few formats that many successful infoproductdevelopers use today... - Audio files (telseminars, interviews, commentary) - Special Reports (5-20 page treatments) - Videos (It's easier than you think) - Software (Software applications or scripts can be developed by starving professionals on Elance.com or Scriptlance.com for far less than you might imagine. - Physical booklets or courses/binders - Bundled products6. THE INTERNET MARKETING MARKET FALLACYIt has to be the biggest un-truth floating around the internet.Contrary to what most people say, developing products targetedonly at the internet marketing crowd is NOT the only OR the most lucrative market out there.It IS the most competitive - so that's why you tend to see products everywhere, leading most people to believe those arethe only products selling.In fact, there are products selling in many niches including... - health and wellness - hobbies (models, crafts, collectors, music, sports, etc...) - relationships - parenting - career and business - business opportunities (ie. home business) - technology - pets - and many, many othersEach week I continue to be AMAZED at the incredible opportunitiesout there in niche markets - our society is more information hungry than ever. Don't make the common mistake of ignoring a market you are interested in because you don't THINK products will sell. Instead, test and find out what products will sellto a given market.With those obstacles out of your way - NOTHING stands in the wayof you creating that lifestyle you've always wanted by creatingand marketing information products. Article Tags: Model Airplanes, Model Airplane