Online,Marketing,Simplified,Pi business, insurance Online Marketing Simplified! 2 Pillars To Your Success

Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc

Online Marketing Simplified 2 Pillars To Your SuccessAre you confused by the flood of information on how to improveyour internet marketing results? Mastering the search engines, pay-per-click advertising, affiliatemarketing, website design, writing articles, and on it goes.Doesn't it seem more and more complicated to focus in on what really works and what doesn't?After working to build many businesses from the ground up over the last 10 years, it's more clear than ever that there are 2main principles that will largely dictate your success in anybusiness. All of the other techniques build on these first twoprinciples.Think of these two main principles as the cement pillars that hold up a bridge - without them, no matter how well you construct the bridge, it will still fall down.Focus your energies, time and resources around meeting thesetwo key principles - you will immediately see a big differencein your results. PRINCIPLE #1You must have a well positioned product, fulfilling a hot desirewithin a clearly identifiable and accessible target market.Let's break this down.Making a profit in business is really quite a simple concept, you have to earn more revenue than your cost. Revenue minuscost is your profit. So where does that cost come from?The two big sources of costs are: costs associated withcreating or finding your product to sell and cost of reaching your market to sell your productIt only makes sense then that identifying a hot desire withina market you know how to reach will mean much lower costs for your businss. Ultimately, this means more profit for you.Have you ever run against the wind? Tried to swim upstream ina river? Walk one way in a crowd when everyone else was walkingthe other way? It's a very tough lesson to learn.I've been brought it to consult with companies that have burnedthrough millions of dollars before learning this lesson. You cannot FORCE a low-demand product on a market - no matter howmuch money you spend on marketing.You cannot hope to reach enough buyers in the entire marketplaceeven with a very high-demand product in one segment. In fact, I've seen situations where unknown entrepreneurs entera market, quickly identify a hot desire, address it with a lessthan perfect product and in a very short time have created wealth100X higher than anyone else in that market.An old mentor of mine used to tell me all the time, "focus on thelow lying fruit - there's far more than enough to go around" PRINCIPLE #2You must reach your market with a clear, empathetic message thatinstantly catches your readers attention, interest, desire and moves them to see your product as THE answer to their deepest desires.If you were reading closely, you'll recognize Principle #2 as the same principles that underly great copywriting.How do you become a great copywriter and master Principle #2?1. Research, research and research. I make sure I have a pulse on mytarget market's desires, needs, emotional triggers. Focus in on WHYthey want a solution to a particular problem. Research takes many forms... - speak with them - survey them - read what they read - talk to others who do business with your market - test using articles and special reports to guage the response - do what they doBy doing this you should have content for 20-30 (at least) different benefits for your product.Then....2. Polish your benefit statements. This is where you can use books ofaction verbs, swap files (samples of great ads, letters and webpages),the services of a copywriter. This is the technical aspect of copywritingwhich can be learned by reading other great material. Far too many people go right to #2, as a result their benefit statementsseem bland, miss the mark or seem the same as everyone else. Next time you get distracted by the latest and greatest tip, technique or strategy - know that focusing on these 2 fundamental principles: In-demand product ideas and effective copywriting, will make the most difference to your pocketbook in both today and in the future.-------------------------------------------------------Discover how to create your own best-selling eBooks,Special reports or books to sell online ...AND keep100% of the profits. Limited time complimentary access to 7-Part Minicourse will get you started quickly and easily. Visit:http://www.highertrustmarketing.com/------------------------------------------------------- Article Tags: Online Marketing Simplified, Online Marketing, Marketing Simplified