Why,Your,Brick-and-Mortar,Biz, business, insurance Why Your Brick-and-Mortar Biz Needs A Website
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The internet has taken over our lives with a vengeance, andhas changed the way many of us do business. More and moreconsumers are now doing their shopping online and,unfortunately, some business owners have felt the pinch.But there are many small businesses that have been virtuallyunaffected by the internet boom. Those professionals in themore service-oriented fields - veterinarians, chiropractors,beauticians, dentists and more - do almost all of their workin what's now affectionately know as the brick-and-mortarbusiness, and as such can never be fully replaced byinternet technology.However, many of these businesses, from tinymom-and-pop stores to small health care centers - haveyet to merge onto the information highway, and it's costingthem plenty; of customers, that is.That's because, although traditional advertising (phonebooks, flyers, radio ads, etc.) are still widely used, thereis no doubt that the most effective advertising now takesplace online.As our society becomes increasingly computer-savvy,consumers are turning more and more to the internet forinformation and advice on where to do their business. Yourpotential customers would much rather type your businessname into a search engine than ferret out your phonenumber in some ratty, old phonebook.And who can blame them?On the web, your potential clients can find out your hoursand location 24/7, get a feel for your business philosophiesand practices and can learn about your services and pricingwithout having to listen to annoying hold music or endlessphone menus. Even better, they can get all the informationthey need at their own pace, taking breaks to feed the catand burp the baby as needed.Of course, they can't do any of the above unless your smallbusiness has its own website, preferably with a recognizabledomain name (YourBusinessName.com) and Search EngineOptimization, which makes your business easier to find onthe vast world wide web. Now that so many consumersare turning to the internet to find the services they need,it's imperative that your small business has the same (orbetter) web presence than that of your competitors.Luckily, web design now comes in all flavors and sizes, soyou won't have to look far to find a designer and a sitethat's right or you. Often a simple one-page website is enough for very smallbusinesses; hours, location, contact information and basicservices can all be presented in a professional way for yourprospective customers. A medical professional may requiremore pages; perhaps choosing to explain particularprocedures and detailing insurance information. And somesmall businesses prefer to put everything online, fromarticles and interactive forms to detailed descriptions oftheir personal business philosophies.No matter which design and options you choose, yourwebsite will reassure and impress potential consumers,leading them directly to your brick-and-mortar door, andleaving you to concentrate on what you do best; runningyour small business.
Why,Your,Brick-and-Mortar,Biz,