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The banner ad system uses web pages found on the Internet to promote an advertiser’s product.  It attracts people who spend a lot of time on the computer.  The Internet, which 10 years ago was barely in existence, is now one of the most popular forms of advertisement available.  It is a very powerful and truly astonishing means by which to promote products.  The way a banner ad works is a small rectangular advertisement containing a graphic and/or text display is shown on a web page.  When you click on the advertisement, you are generally taken to the main web site for the product or service.  A banner ad can present multiple images including animation and changes appearance in a number of other ways. There are several ways a banner ad campaign can be successful.  A banner ad’s main objective is to get the visitor to click on the publisher’s web site.  Hopefully through doing this whey will gain a customer.  Even if the visitor doesn’t buy anything while viewing the web site, perhaps he will remember what he saw and come back and shop in the future.  Here’s another affect that banner ads have on visitors to the site: once you’ve been exposed to the site and seen the advertiser’s product, your subconscious mind will retain the information.  If you then go to the store to buy a similar product and see the advertiser’s brand, it is very possible you will remember seeing the ad and purchase that product over the other brands.  Thus by seeing the product in a banner ad, the advertiser has made a sale.  This is known as branding. There are no particular rules concerning what makes a banner system successful.  A good banner ad is derived through trial and error.  A smart webmaster will closely monitor the response of potential customers to his or her banner ad.  If the ad is not successful, it can be pulled and something else is tried.  The webmaster (and advertisers) measure the banner ad success using various means, such as click throughs (the number of times visitors click on the banner ad linking t the advertiser’s site), page views, click through rate (ratio of page views to clicks), and cost per sale. When preparing to undertake a banner ad campaign, here are a few good guidelines to follow: Keep it simple.  Use straight-forward ads as opposed to complex ones.Keep it small.  In a fast food society, people’s patience grows short quickly.  If it takes forever to load, chances are, potential buyers will tier and move on.Keep it visible.  Put banner ads at the top of the page where they can be easily seen.Keep it revelant.  Also be sure to place the ads on web pages containing relevant information.Keep it lively.  Use animated ads. The final thing to consider in a banner system ad campaign is targeting.  This refers to a method which uses banner ads targeted to appear based on the user’s activity.  Advertisers buy keyword advertising on a search engine and when someone searches for keywords related to their product or service, the ad is shown.  This is an important concept, because the potential clients are clearly already interested in the topic.  Then it’s just a matter of convincing them that your product is the best.  So keep these things in mind when you start your campaign and you’ll be well on our way to success!



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