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UntilBusiness to Business (B2B) portals came into existence there was not any viabletool to connect the internet and international trade. That was a time wheninternet penetrated into all the areas except international trade. During thattime, in the absence of B2Bs a trader to go beyond ones domestic trade wasvery expensive, therefore one retracted from the idea of making the cross overto international trade. Initially, traders imagined that the B2Bs are solelyfor international sellers or exporters, but as the B2Bs unveiled innovativefeatures; they attracted all and sundry, including importers, transporters,brokers and service providers. It is hardto find an exact definition for a B2B portal since it provides solution foradvertising, finds valuable information to do business, allows businesses tointeract with one another, provides database of international traders, etc.Since B2Bs are with multiple functions, it enables every trader irrespective ofsize or region to do business in a cost effective manner. Majority of theleading B2Bs provide free membership where one can post information about one'scompany, which could be visible to members of that particular portal around theglobe. The premium membership of these portals helps the trader to increase thevisibility of one's company and to use various other features included toenhance business. As a matterof fact, the very concept of B2B is to encourage and empower small and mediumbusinesses to conquer the areas they were not able to traverse hitherto.Besides, it helps to do so without investing a lot of money and time.Interestingly, even multi-national companies which have the global reach withoffices or/and factories also begun to utilize the services of these portalsextensively. In North America and Europe, B2Bsare the most sought after international trading tool for doing businessregardless of size. In emerging economies like Chinaand India,the idea of doing business using B2Bs is gradually catching up and most of theleading B2Bs are providing services that suit these economies. The interestshown by large business houses have boosted the morale of the B2Bs to bring outinnovative features along with greater business opportunities. Since everycountry has laid emphasis on hundred percent internet connectivity, any tradercan do business from anywhere in the world through B2Bs. Prior to B2Bs, thesmall time traders were imprisoned to their markets since their presence wasvital to their businesses. Unfortunately, even for leisure, these traders have to wait for offseason or a lean patch. However, B2Bs empowered the small and mediumenterprises to do business with consummate ease. The low cost and speed ofdoing business with anybody in the world has silently brought out a culturalrevolution of sorts to the traders from different countries. B2Bshave done, what any amount of advertisements could not do, by giving anopportunity to the traders to further be aware of products or/and serviceswhich could be suitable to their businesses. B2C (Business to Consumer) portalstoo were able to do the same but they were confined to regions and not able todo justice to far away places cost effectively. Nevertheless, B2Bs provided servicescost effectively by overcoming international trade barriers and througheconomies of scale.
B2Bs,Permeate,Through,Powerhou