New,Publication,Targeting,Hous business, insurance New Publication Targeting Housing for the 55+ Community Laun


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NORFOLK, Va.—(July 10, 2008) -According to the National Apartment Index, San Francisco has claimedthe number one spot for best apartment market in the nation, jumping sevenplaces from 8th position in 2007. As a result, For Rent MediaSolutions™, a leading resource for searching apartments for rent and adivision of Dominion Enterprises, has launched After 55 Housing and Resource Guide in this market. The housing publication for adults ages 55 andbetter hit stands Wednesday.After 55 Housing and Resource Guide is a nichepublication that reaches out to baby boomers planning their retirement, agingadults, and adult children who are researching housing options for theirparents.The magazine powers SeniorOutlook.comand offers a variety of housing options ranging from apartments and independentliving to assisted living and continuing care retirement communities.“Research shows that there are 78 million baby boomersin the U.S.alone,” said Terry Slattery, vice president and general manager of For RentMedia Solutions. “That number is equivalent to one third of the nation’spopulation. Communities that provide a range of housing services will thereforebe attractive to baby boomers looking to age in place. With an apartment marketthat is proven to be one of the leading markets in the nation, the Bay area’s55+ community can anticipate a publication geared specifically to their housingneeds.”As a monthly publication, After 55 Housing and Resource Guide reaches 623 locationsthroughout the Greater San Francisco Bay market, including high traffic areaslike Denny’s, Sam’s Club, Safeway and Longs Drugs, in addition to seniorcenters and hospitals. To learn more about After55 Housing and Resource Guide and housing options for adults 55 and older,including apartments, independent and assisted living and continuing careretirement communities, logon to http://www.senioroutlook.com.AboutAfter 55™ Housing & Resource GuideAfter55 Housing & Resource Guide isowned and operated by For Rent Media Solutions, a division of DominionEnterprises. As a one-stop source for the adult age 55 and beyond, After 55Housing & Resource Guide serves all the housing needs of this vastdemographic.The publication is geared towards baby boomersplanning their retirement, aging adults, and adult children who are researchinghousing options for their parents. The publication complements SeniorOutlook.com, theonline housing and resource guide, and can be found in major markets, includingAtlanta, Columbus,Minneapolis, Orlando,Phoenix, San Diego,Sacramento, Salt Lake City,San Francisco and Tampa. About For Rent Media Solutions™Headquarteredin Norfolk, Va., For Rent Media Solutions is a divisionof Dominion Enterprises. As the multi-family housing solution for apartmentseekers, property/apartment managers and owners, For Rent Media Solutionsprovides superior products, outstanding customer service, and tangibleresults.  For Rent Media Solutions is a leading resource for choosing yournextapartment for rent, townhouse, condo, duplex, efficiency,studio or loft and provides a free customizableapartment searchfrom morethan 50,000 apartment listings nationwide.  For Rent Media Solutionsoperates For Rent Magazine®, as well as ForRent.com™-TheMagazine, and publishes 94 magazines covering more than 190 markets nationwide,including After 55™ Housing & Resource Guide, Apartamentos Para Rentar®and Florida Condominium and Townhome. For Rent Media Solutionsoperates five additional Web sites:ForRent.com®,SeniorOutlook.com™,CorporateHousing.com®,ParaRentar.com™ andFLCondoGuide.com.  For Rent Media Solutions is a companydedicated to the needs of the apartment industry, bringing prospectiveresidents and apartment communities together. About Dominion EnterprisesDominionEnterprises, a division of Landmark Communications, is a leading marketingservices company serving the automotive, real estate, apartment, recruitmentand marine markets. The company operates a variety of businesses that offerInternet marketing, Web site design and hosting, lead generation, CRM, and datacapture and distribution services. The company has more than 40 market-leadingWeb sites reaching more than 12.5 million unique monthly visitors, and morethan 500 magazines with a weekly circulation of over 5 million. Headquarteredin Norfolk, Va., the company has nearly 6,000 employeesnationwide and annualized revenue of more than $946 million. For moreinformation, visit http://www.DominionEnterprises.com. ###

New,Publication,Targeting,Hous

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