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Its been just over a year since the iPhone was released, and Apple isupping the ante in the smart phone wars.Were talking about the release of the new 3G version of the iPhone.The latest ChangeWave survey of 3,567 consumers conducted in the aftermathof Apples June 9th announcement on the release of its 3G model shows thenext generation iPhone having a tsunami-like impact on the smart phone market.At present, the Canadian Blackberry manufacturer Research in Motion (RIMM;42%, unchanged) is the clear consumer smart phone market leader among smartphone owners.But the biggest mover here is the Apple iPhone (11%; up 2-pts) whichcontinues to make major inroads in the consumer marketplace. Having gainedmarket share for the fourth-consecutive survey, it is now close to wrestlingthe number two spot away from Palm (PALM; 14%, down 2-pts).These numbers are good news for Apple, said analyst Tobin Smith, but itswhen we asked respondents about their planned smart phone purchases over thenext 90 days that the tsunami-like effect of this marketplace transformationbecomes crystal clear. The Coming Apple TsunamiWhen we asked respondents about their plannedsmart phone purchases over the next 90 days the full extent of the marketplacetransformation becomes apparent. An astonishing 56% of respondents who plan to purchase a smart phone in thenext 90 days say theyre getting an Apple iPhone a huge 21-pt leap from theprevious survey. The chart below shows just how dramatic a jump in market share thisrepresents.Going forward, RIMs share of consumer planned purchases is set to take ahit over the next 90 days, falling 6-pts to 23%. Palm remains a far distant third with just 3%of planned purchases.Note that the above chart focuses exclusively on the 10.5% of total surveyrespondents who say they plan on buying a smart phone during the next 90 days.The 10.5% represents a sharp jump from our previous survey in March, and it isthe highest percentage of planned smart phone buyers weve recorded in a survey(see chart below). The most likely explanation for such a large-scale projected increase insmart phone buyers going forward is the anticipation and publicity surroundingthe imminent release of the 3G iPhone, said Smith.Another reason for Apples continued popularity is its incredible customersatisfaction rating. An extraordinary four-in-five iPhone owners (78%) reporttheyre Very Satisfied withtheir iPhone. RIM ranks second, with a highly respectable 54% of its customerssaying theyre Very Satisfied.Palm (29%), while up a few points since our previous survey, still ranks nearthe bottom in terms of customer satisfaction.In another positive for the new 3G iPhone, better than one-in-two currentiPhone owners (55%) say they're Very Likelyto buy the 3G iPhone for themselves or someone else in the future. And manydon't plan to wait long. Among this group, half (50%) say they'll purchasewithin the first 90 days of release. RIM Gets Set to Counterattack While the 3G iPhone announcement has catapulted Apple into the lead over RIMin terms of planned consumer smart phone purchases, it should be rememberedthat RIM has a huge lead of its own in the corporate smart phone market. RIM isalso still the leader among current owners in the consumer market.Moreover, RIM isnt sitting idly by while Apple roles out the 3G iPhone. TheCanadian manufacturer has multiple plans in motion to counter Apples momentumamong consumers including an already announced new product release (the Bold)and two likely additional product releases (the Thunder and Kickstart).In an upcoming article, we will report on what consumer respondents haveto say about RIMs new counteroffensive and the ongoing battle for smart phone supremacy.
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