Write,E-book,and,Double,Your,B business, insurance Write an E-book and Double Your Business
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Imagine your name on the front cover of your e-book or book!Whether you are a personal coach, professional speaker, corporate executive, orskilled professional, writing an e-book or book can be an incredible marketingtool to expand your client base and increase your visibilityoften by hugenumbers. Your book will not only provide an additional source ofincome, but it allows you to reach more people than you ever could otherwise. Withe-books today, you can literally reach a global market. Additionally a bookwill:· establishyou as an expert· enhanceyour professional reputation· builda new client base for sales of future services and productsSo what I like to say is writing an e-book or book is thatyou will increase your CREDIBILITY, VISIBILITY & PROFITIBILITY!Heres how it works. While marketing your business throughnormal channels, you can now add author to your list of credentials. Forexample, say you are a coach and you wrote an e-book or book called Do It All,Without Doing Yourself In about how to balance your personal and work life asan entrepreneur. You are at a networking meeting where there are two othercoaches. You will stand out as the only author/coach. Immediately you areperceived at a different level and may attract additional business. At the sametime, members of the group may decide to buy your book, and if you directreaders of the book to your website to sign up for your newsletter (thisinformation should be in the back of your book), you will have captured theirname for future contacts. Or suppose you market your businessas an accountant through your quarterly newsletter, either printed orelectronic. You can now add an order form for your e-book, called Balance YourBudget, Balance Your Business and attract new tax clients when people respondto your newsletter offers or read your book and contact you. Now, as an author, you will have awhole new strategy for marketing your businessby doing what authors do: booksignings, talks, workshops, interviews, press releases, what many e-bookauthors are now doing, which is marketing exclusively online with teleclasses,articles, and blogs. So when you send out a press release about the your newbook on self-care, Relax Your Way to Health, you mention your bodyworkbusiness and create additional visibility for your business as well as thebook. In this case, being a business person in your field of expertisehealingenhancesyour credibility as an author on your books subject. See how the two worktogether!But you say, I cant write an e-book or book! Im not awriter. And besides, I dont have the time or discipline. Not to worry. Today,there are all sorts of professionals just waiting to hold your hand and guideyou through the complete process from idea to finished product. Book coaches,editors, and ghostwriters as well as book marketing gurus can help you throughevery step in the process. And with recent technological advances inpublishing, anyone can now write and publish an e-book or book easily andeconomicallyand fairly quickly. Can you now envision your name on the cover ofyour book? Say, YES!
Write,E-book,and,Double,Your,B