How,Quickly,Get,the,Essence,Yo business, insurance How to Quickly Get to the Essence of Your Employer Brand
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So, you know that your employer brand is important, and youve committedto understanding more about it, developing yours and appealing to the greatcandidates who are out there (while also raising retention rates), but how doyou find out where you currently stand on employer branding? And how do youwork on changing yours? You could have your staff help you to find the core of your brand bybringing together a small group of employees, focusing on those with skillsthat are difficult to recruit for. Facilitate open discussion and brainstormingwith ideal and scarce candidates. One idea is to pass out Butcher paper and marker pens. Ask them to writeand draw what your brand means to them, what the key elements are, and whatthey would like to see in the brand. One idea, not as crazy as it sounds, is to ask them what their companywould be if it was an animal or an automobile. This group work should be a fun activity, and it will provide somerevealing, interesting results. If the activity is too radical for you, askemployees to prepare a few paragraphs on what kind of work they love or theirfavourite activities on the job, or just have a structured discussion. For example, ask them: What do you like about working here? What would you like changed to make the company a better place towork? Get to know your employees and what they want. Also, find out what theythink needs fixing. Employee committees focused on retention strategies areoften effective. Creating an online feedback forum can help employeescommunicate with one another. Most important, act on the feedback you receive.Make youre your staff realise that feedback is important and that everyonesvoice is heard. Such exercises are an excellent starting point for a discussion, whichultimately allows employees to speak more clearly about what they want fromwork, in both the short and the long runs. To get the rest of this free article and other free resources on thistopic, visit http://www.abacusrecruit.com.au/library-of-articles/39-testimonial-article/92-employer-brands.
How,Quickly,Get,the,Essence,Yo