Flower,Exporters,from,Around,t business, insurance Flower Exporters from Around the World
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The flower industry works like a simple value chain: growersgrow flowers, suppliers obtain them, then the flowers are sold to retailers orto wholesalers before consumers buy them in bunches or bouquets. It soundsreally simple, except the people involved come from all over the world. Most ofthe produce in the flower industry are grown in Europe, South America, Africa,and Asia, with Netherlandsas the biggest trade center and Germanyas the primary market for imports. Exported cut flowers from the Netherlandsto Germanyare the primary component of the international flower industry and as well as asignificant part of the European trade, which by itself accounts for a big partof the world trade. In the American continents, Colombiais the United Statesmajor supplier. Japan getsits cut flower supply from a more diverse base, with New Zealand, Europe, The Philippines, and Taiwan beingthe most important ones. The Netherlandshas been the hub of the international flower trade since the 1950s. The secretof their prominent position in the industry is an efficient trade system thatfacilitates the shipment of flowers around the world. Flowers are imported fromgrowers in South America, Australia, Africa, and Asiaand assembled in the Aalsmeer flower auction, the largest marketplace forbuying and selling floricultural produce. This allows the flower industry toovercome the problem of wholesalers being unable to import directly fromflower-growing countries. On the supplier side, the flowerindustry is dominated by a few major players who are also a cluster ofinterrelated companies with their own specialization and export markets. TheDutch Flower Group is the worlds largest flower supplier with companies locatedin Western Europe and Africa. The other majorsupplier in the European market is the Zurel Group, with a turnover of morethan $150 million. Both the Dutch Flower Group and the Zurel Group have threedivisions that deal with wholesale, imports, and retail. The advantages these major groups are pretty clear, because their sub-companiesperform the process of production and distribution all throughout the year.They also give discounts on flower purchases through marketing strategies likeflower deals, flower coupons, and other customer-centered offers, which savemoney for the customer and allow him to buy bigger volumes of flowers. Besides flowers, the flower companies also exports accessories like foliage(fillers for the bouquet), flower foam, corsage supplies, artificial foliage,vases, and ribbons. Other major accessories that are purchased are packagingequipment for the transfer of fresh, perishable flowers. These include flower mats, flowerfoils, and ice packs. One of the biggest suppliers of flower accessories in Europe is a member of the Dutch Flower Group called Coldand Fresh International.
Flower,Exporters,from,Around,t