Debunking,Public,Relations,the business, insurance Debunking Public Relations - the terminology explained
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Advertising Paid for by a business to be submitted and publishedAdvertorial Similar to advertising but it looks like a piece of editorialBills The day's headlines on the board (or bill board) outside a newsagents Brief (or nib or even fudge) Small item of news, one paragraph only, in a newspaperBy-line Carried on a story, to identify who wrote itBrand Your company's name and its identity - more than just its logoCIPR Chartered Insitute of Public RelationsCopy The words that make up a piece of writingCorporate communications The company's messages (such as press releases) to the outside worldCrisis Management Coping when the proverbial hits the fan (a bad news story perhaps)Damage limitation Same as crisis managementDeadline Final time by which a story has to be written Doorstepping Coloquial term for reporters hanging around someone's dorostep to get their storyEdit Altering copy to improve, and often shorten, itEditor The person in charge of overall content of the editorial sideEditorial Stories, features, letters, sport - anything not paid for Ezine Electronically generated and distributed newsletterFeature Longer than a news story, more in depth, not necessarily topicalFeatures editor The person in charge of the features pagesFreelance Someone who works for him or herself and sells stories or gets commissionsIntegrated campaign Using a variety of media i.e. TV, radio, press, online, outdoor and direct mail Journalist Can be a reporter, news editor, sub-editor or editorNews Editor The person in charge of the news contentNews hook or angle Most interesting part of you story, which will grab the reader's attentionNewsletter Updates sent out by businesses - good way of keeping in touch with clientsOptimised press release Press release that is both optimised for search engine results and released onlinePR Public relationsPRO Public relations officerPress pack (or media pack) Pre-packaged set of information or promotional materials to be distributed to the media Press officer Person usually working in a company's PR or communications department Press release Short piece of copy submitted for publicationsProofread Read through carefully, to check spelling, punctuation and grammarProposal Idea for a PR campaignReader offer Offer or competition for newspapers/magazine readers - good way of promoting a productReporter Writes the newsSell-in Term given to attempts to interest a publication in carrying a story or featureSplash The front page lead
Debunking,Public,Relations,the