Mobile,Advertising,Reaching,mi business, insurance Mobile Advertising: Reaching millions worldwide
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Thisis where mobileadvertising stepsin to bridge the gap between exposure and affordability for theadvertisers promotional campaigns. Various kinds of advertisingprocedures through mobile phone networks include the following: SMS- Most cell phone users get textual ad messages from their serviceproviders or other third party advertisers through SMS. These SMS-shelp advertisers reach out to millions of prospective customerssimultaneously. SMS ads are certainly the most economical options.Advertisers post a text ad to the mobile service providers, who inturn send those text messages as group SMS to their customers.Customers can read those ads at their leisure, if they areinterested in the product(s) featured in the ad. Placing SMS ads isquite economical and provides good value for money for advertisers. MMS- Text messages may provide good value for money to advertisers, butin some cases, simple text messages are not enough to get theadvertisers point across. In such cases, many advertisers spend alittle more on the ad campaign and invest in MMS advertising. Shortvideo messages regarding the products or services are sent to theprospective customers through MMS services. Video based advertisingcertainly makes a bigger impact than simple text, but the cost isobviously higher. Applications/Games Applications or games developed for mobile phones often getdownloaded by many mobile phone users. Advertisers often use thesemedia to reach the mobile phones of numerous people within a shortperiod of time. Advertisers pay the developers of the applicationsor games to insert small text or video ads within theirapplications. These ads show when the user is opening a new file inan application, loading a level in an engaging game, etc. Sincegames and applications are frequently downloaded by most users,resulting in huge circulation of ads on a regular basis at anaffordable cost. Mobileadvertising is steadily gaining popularity among advertisers. Theimmense circulation of ads through mobile phones is providing enoughexposure of the ads to satisfy advertisers and provide them with goodvalue for their investment in promotions. In the coming years thepopularity of this medium is expected to go even higher.
Mobile,Advertising,Reaching,mi