Why,Become,Entrepreneurs,R-E-S business, insurance Why We Become Entrepreneurs
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R-E-S-P-E-C-T: What my means to me. Aretha got it right in 1967, and she still speaks the truth today. Whether we've been entrepreneurs for years or are just startingout, we own our businesses for many reasons. And some of those reasonsare more important when we cross the over-55 threshold. It's as simpleas RESPECT: regard, esteem, solvency, passion, employment, connectionand time. Regard: Some advertisers are finallyportraying us as something other than little old ladies. Thankgoodness. But where do we see ourselves as the vital, competentbusinesswomen we really are? Certainly not in the media.Entrepreneurship offers us a way to reach out to the public and buildourselves up as experts. When we identify ourselves as business owners, we're perceived asmore accomplished and more interesting. We've taken the risk ofstarting, growing and maintaining a business. This places us outsidethe traditional roles open to us years ago as high school and collegegraduates. And, well, it feels good to have grown. Esteem: Having a business is wonderful forour self-esteem. In the past, the expectation was that we'd retire in afew years. Today, we're proving that we're still full of vitality andready to take on new challenges daily. It's energizing, exciting andfun.>Solvency: Let's not kid ourselves, earning an income is important. Owning our own business allows us to set our own financial goals. And through hard work, good planning and solid marketing, we have the potential to secure our financial future. Not every woman wants or needs a million-dollar business. It's important to recognize that big isn't always important. At this stage of our lives, we can assess what we need and what we need to do to get it, then set our course. Passion: Having an idea, product, talent or service we're so passionate about we must bring it to market is one of the most wonderful aspects of owning a business. For some over 55, this is the first chance they have to devote their energy to what makes their hearts soar. Employment: Many of us become entrepreneurs simply because we are over 55. If we would find ourselves in need of employment or income, we know our chances of being hired by a corporation--no matter how great our resume--are significantly lower than a woman 20 years our junior. The chances are even lower if we've let our hair go gray and our waistlines thicken. Owning our own businesses is one way of taking our wellbeing into our own hands. Connections: Every over-55 woman entrepreneur readily acknowledges that owning a business connects her to people, places and ideas outside her previous circle. These broadening connections enhance our lives and the lives of those around us. Time: When we're over 55, our perception and use of time is different. We've spent a lifetime focusing on others as daughters, spouses, mothers, working women and volunteers. Yes, we want respect, but we also want time to do the other things that matter to us: travel, grandmother, mentor and explore creative outlets. Owning our own business can allow us to determine our own calendars. And as women entrepreneurs over 55, all these rewards can be ours. Article Tags: Become Entrepreneurs
Why,Become,Entrepreneurs,R-E-S