Seeing,the,World,Through,Diffe business, insurance Seeing the World Through Different Lenses
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Some people see the world differently. When something becomes apparent to them, they have to respond to that blinding flash of creative vision. Creativity coach Mary Lou Johns ofBlue Sky Coaching teaches that the first stage in the creative process is gathering input through observation. If we want to increase our creativity, we must keep our sensory skills on the alert for new experiences. Actresses make use of all their senses to bring roles to life. So it was natural for actress Lynne Lambert to launch a new career by relying on her visual acuity. About 10 years ago, Lambert was a successful commercial actress on stage and in the voiceover market. She was also a leader in her union in New York City. But she noticed that her bookings were dropping off and, after looking into the problem, realized that her career was slowing down because of her age: She was well over 40. Lambert, however, is creative, tenacious (no one is successful in the arts without great discipline and tenacity), and has strong organizational and leadership skills. And, as so many New Yorkers do, she rode the subway to most of her bookings. One day, she looked at the subway map and had an "aha" moment. The map was a terrific graphic. She could see this colorful, unique designon fun, hip clothing. Lambert had absolutely no experience in clothing design, manufacturing, licensing or distribution. She did have a burning desire to see what she could do with her concept. She learned that she could license the images for a reasonablefee along with a percentage of sales, and she launched the businesswithT-shirts. She was off and running. Lambert believes in asking questions. She has found thatpeople are willing to help if they know you are sincere andhard-working. In an early licensing meeting, she was so naïve about theprocess that one of the consultants took her aside and counseled her toprotect her designs or she would be vulnerable to deep-pocketedcompanies that might not have her ethics. Lambert listened, and when counterfeiters tried to siphon offsales, her solid relationshipsand legal protection enabled her to saveher intellectual property and her future. Fast forward to 2008. NYCSubwayLine was a winner in the Make Mine a Million $ Businesscompetition two years ago and is now a million-dollar business. Lamberttook what she learned and applied it to other markets. She wasapproached to work with the London subway system and found a creativeway to add to its iconic shirts, expanding the business of allconcerned. She believes her company can expand to other cities andsubway systems around the world. What are the takeaways from Lynne's experience? Keep your eyes peeled for good ideas. Give your intuition a chance. Be humble enough to admit what you don't know. Ask experts to help you. Don't give up when the going gets tough. Sometimes, getting stuck on the subway is the best use of your time!
Seeing,the,World,Through,Diffe