The,importance,Sitemap,for,you business, insurance The importance of a Sitemap for your Internet Business

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Normal 0 false false false /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin:0in;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Overthe last few days I have been helping my clients submit their sitemaps toGoogle, Yahoo and MSN to inform search engines to crawl through their websites.What I have noticed is that sitemap submission is a much faster way forwebsites to be found in search engines rather than using the search enginesubmission tool provided. After speaking to a few people and my clients I havenoticed that people are not aware of this process because it is not shared. Ipersonally think that it does help and is a must do for any Internet businessas part of their search engine optimisation strategy. What Is A Sitemap?I want to share with you the two types ofSitemaps. For the more technical terminology and detailed definition pleaseread Google’s About Sitemap.Sitemap For Your Website This is what Wikipedia defines the term Sitemap as: A site map (orsitemap) is a list of pages of a web site accessible to crawlers or users. Itcan be either a document in any form used as a planning tool for web design, ora web page that lists the pages on a web site, typically organized inhierarchical fashion. This helps visitors and search engine bots find pages onthe site.Additionally havinga sitemap for your website will help any visitor browse through all sections atjust one page, rather than clicking through to different parts of the website.You can see my sitemap and get an idea of what it looks like.   Sitemap For Search EnginesThere is a term that web developers refer to when creating sitemaps and it iscalled XML Sitemaps. Google introduced this term and it helps web developerspublish lists of links from across their sites. Basically it is a simpleversion for search engines to use when they are crawling through any website.Currently Google, MSN, Yahoo and Ask now jointly support this. You can view mySitemap XML to see how it looks like. Since MSN, Yahoo, Ask, and Google use theXML Sitemap, it is wise to have one on your website in your parent directory. Though,the search engines do not guarantee all links will be crawled, and beingcrawled does not guarantee being indexed, it is still the best insurance forgetting a search engine to find your website. Also, XML sitemaps have replacedthe older method of “submitting to search engines” by filling out a form on thesearch engine’s submission page. Most web developers submit a sitemap directly,or wait for search engines to find it.The Importance of a SitemapEasy NavigationA sitemap literally acts as a map of your site. If your visitors browses yoursite and gets lost between the thousands of pages on your site, they can alwaysrefer to your sitemap to see where they are, and navigate through your pageswith the utmost ease.Having a Consistent Site ThemeWhen your visitors load up your sitemap, they will get the gist of your sitewithin a very short amount of time. There is no need to get the “big picture”of your site by reading through each page, and by doing that you will be savingyour visitors’ time.Search Engine OptimisationWhen you create a sitemap, you are actually creating a single page whichcontains links to every single page on your site. Imagine what happens whensearch engine robots hit this page — they will follow the links on the sitemap andnaturally every single page of your site gets indexed by search engines! It isalso for this purpose that a link to the sitemap has to be placed prominentlyon the front page of your website.Organisation and RelevanceA sitemap enables you to have a complete bird’s eye view of your sitestructure, and whenever you need to add new content or new sections, you willbe able to take the existing hierarchy into consideration just by glancing atthe sitemap. As a result, you will have a perfectly organised site witheverything sorted according to their relevance. This is why it is most important toimplement a sitemap for website projects with a considerable size. Through thisway, you will be able to keep your website easily accessible and neatlyorganised for everyone who uses your website.For further information about sitemaps,visit sitemap.org