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This is could not be farther from the truth. It is true that the economy is not at its best at the moment but this is also being seen as a good opportunity by a lot of businessmen. They are considering this as the best time to get in to the economy and start building a base.There's actually a lot of solid reasoning behind this kind of thinking. The economy being what it is now, the major players of every sector are busy taking care of their own business. These big players are the main reason why startups and smaller companies find it hard to survive. But with them having to juggle so many problems, a small new business can easily fly under their radar. So they will either not notice you or even if they do they wont come after you. This is because no one is willing to have any liabilities right now and engaging in rivalry with a small company is usually not very profitable.With that taken care of, you can quietly enter the market and start building your base. As always, a thorough understanding of the market is necessary before beginning any kind of investment.The current state of the economy has put everyone in the 'savings' mode and price cuts are happening everywhere. So this means overpriced luxury goods are currently out of the question. There are only a few people left who have the purchasing power to pay for these items and as a new business you will not have the required trust level or credibility to generate sufficient sales.Hence, you have to look in to products that are cheap, easy to use and innovative. It has to be something that people will want to buy in order to save money.If you are aiming at a mainstream segment of the market, you can still make it by having a very clear and precise business model. There can be absolutely no frills to your operation and you have to streamline everything in order to make sure that your books are in the positive.Everyone likes a good bargain, so give people bargains that they cannot get anywhere else. The trick to this is to source the items from a place that is as high up on the supply chain as possible. The further you are from the main source, the more your overhead will become. Hence, where you get your goods from is very important.There's still a lot of demand in many of the American industries. Certain commodities like food items, home appliances, etc. are always in demand because they are seen as necessary items. You can consider going in to a partnership with an existing businessman, offering to supply items at a lower price. Hence you can also become a supplier instead of a retailer. The main necessity here is to approach the target with a lot of flexibility.
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