Press,Release,Script-,Writing, business, insurance Press Release Script- Writing An Effective Press Release Tak
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Press Release Script- Writing An Effective Press Release Takes A LittleMore Time And EffortWriting a press release is easy. Writing an effective pressrelease is another story altogether. Here are some tips to writing a pressrelease that will not only get you backlinks to your website but may also getyou noticed.Why would a company use a press release?Companies will use a press release for many reasons. The most common is to gettheir site noticed by the media, reporters and editors. The company wouldrelease a press release in the hopes that somewhere out there an editor wouldfind it interesting and release it . But there are some criteria that you,as an internet marketer or as a company can do to increase your chances foryour story to get picked up.The first thing to writing an effective press release is that you need tofollow protocol. In other words, you need to give the press all the informationthat they need. This includes:1. Your company's name and URL.2. Contact information including email address AND phone number where youcan be reached as well as a physical location.3. A short summary of what your company is about. 2-4 lines is okay. Youaren't writing a book, just a quick summary.4. An abstract of what the actual press release is about. This isimportant because a lot of times the editors will be scanning hundreds of pressreleases. The abstract will give them a quick overview of your press releasewithout having to actually read through it.5. The body of the press release is the meat of what you are saying. Itshould follow standard newspaper protocal...the who, what, why and when.6. This should be written in third person as if someone else (not you) haswritten it. This is because in the event that it gets printed, the readerwon't think that it is about the editor.7. A press release should not read like an ad. It should be informativeand provide some value to the reader.Other things to consider when writing an effective press release:1. The news should be new. A press release is made to announce to theworld something new or innovative that your company is doing. 2. The most "newsworthy" information should bepresented at the beginning of the press release. This is known as aninverted pyramid writing structure.The actual mechanics of writing an effective press release has a protocol aswell. The beginning, middle and end should follow a standard. All pressreleases typically follow this standard.The 1st paragraph of the press release should restate the headline of thepress release. In fact, it should be almost word for word. It should alsoquickly summarize what the press release is about.The 2nd paragraph should highlight the reason for the press release. Ifyour company has just opened a new store in Lindenberg, PA,for example, the second paragraph should clearly state the who, what, why andwhen.The 3rd paragraph should have a quote or favorable comment from someonewithin your company. This is the place where you can give an opinion aboutwhy you think your press release merits publicity.That last paragraph will contain your companies details (as mentionedabove). Good luck.
Press,Release,Script-,Writing,