Creating,Snack,Displays,for,Yo business, insurance Creating Snack Displays for Your Specialty Shop
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Normal 0 If you manage an icecream parlor, bakery, yogurt shop, or any other kind of specialty food shop andyou think your shop wouldnt benefit from a snack display because it alreadysells specialized food items, think again: Snack displays are lucrative ways toadd additional merchandise to your customers menus! If youre not surehow to get started, ask yourself the following four questions. 1. What Kinds of Snacks Would My Customers Like? No one knows your customersbetter than you do, but as youre considering the kinds of snacks to include inyour snack display, keep in mind you also want to match your snacks to yourcurrent food items. For example, if youmanage an ice cream parlor that caters to lots of families with children, sweettreats like wrapped candies or lollipops might be the very things children wantto get their hands on. On the other hand, if you manage a bakery that catersmostly to adults picking up a bread roll for dinner or a birthday cake for aparty, gourmet chocolates might be the best way to go. 2. How Much Traffic Does My Shop Experience? In addition to your display space (see below), the amount oftraffic your shop usually experiences will help you determine how large orinvolved your snack display should be. If your shop stays fairly busy, chances are a large snackdisplay would work well; however, if your shop doesnt experience a high volumeof customers, a small display will work just a fine. 3. What Display Fixtures Should I Use for My Snack Display? The kinds of displayfixtures you should use for your snack display depends both on the kinds ofsnacks you want to display as well as the amount of display space you have towork with. Once you knowexactly the kinds of snacks to display, spend some time browsing the variouskinds of display racks. Plastic containerswork great for small kinds of snacks, like wrapped candies, and you can usethem alone or situate them on wire countertop display racks. Small wire display rackswith flat or angled shelves are great for holding small boxes of bagged candiesor snacks like peanuts, and larger wire display racks are great for larger bagsof chips. 4. Where Can I Situate My Snack Display? The best place tosituate your snack display is at your shops point of purchase, or POP. This isthe area in your shop usually the countertop where the checkout register islocated where your customers pay for their purchases. One reason POP snackdisplays are so effective is that they promote impulse purchases. Dontmisunderstand youre not tricking your customers into making a purchasethey dont want; rather, youre presenting them with merchandise they do wantbut might not have purchased otherwise because it wasnt right there withintheir reach. Which brings us to another reason POP snackdisplays are effective: Customers dont have to walk anywhere to retrieve them,nor do they have to pick them up on their way through your shop and carry themto the checkout register. Its not that your customers are lazy, but it IS thatthey are often busy with other things. Maybe theyre managing a couple of rowdychildren, or maybe they already have their hands full with bags from anotherstore. By placing the snack display in your POP, all they have to do is grabit, pay for it, and go.
Creating,Snack,Displays,for,Yo