How,Small,Hotels,can,Make,Thei business, insurance How Small Hotels can Make Their Presence Felt
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Notall hotels are giants with properties in every major city. In fact,most of you probably just have one hotel in one location. So, how doyou compete with the big boys, the big hotel chains that can offertheir guests Egyptian cotton bed sheets and have big marketing andadvertising budgets?Theanswer sounds simple. Big hotels will always be able to out advertiseyou, as they have the budgets to run ads regularly across allchannels. Dont let that intimidate you or stop you fromadvertising. You need to make your presence felt in order to keep theguests checking in. What you can do is in addition to your regularmarketing and advertising efforts, you need to adopt alternativechannels such as socialnetworking websites to make potential guestsaware of your offerings. Social networking websites such as Facebookand Twitter have millions of registered users that visit regularly(in some cases daily). With a social networking account, you cancreate community or group for your hotel and interact with potentialguests proactively, thus, achieve the following: * Build arelationship with your guests past, present and future by sharinginformation about your hotel, location or any current happeningsinstantly. For example, every December, a Music festival is held inGoa, India. If your hotel is located in Goa, you can attract globalvisitors by promoting the festival on your hotel community. * Gatherreal-time market intelligence and feedback from visitors and use theinformation gathered to customize your marketing and advertising toproduce more effective results. For example, if feedback fromprevious guests reveals that the central location of your hotel tomultiple attractions is the key factor why they choose yourhotel over the competitors then in your next ad campaign, you can useyour location as your USP.*Social networking websites are not sales channels. However, they canbe a rich lead generation source. You shouldnt try hardcore salestactics on these websites as you will repulse rather than attractpotential guests. For example, you can encourage sales on your hotelwebsite by promoting conjoint offers such as 50% off on wildlifesafari on bookings made one month in advance. This is a great way toencourage visitors to book with you rather than your competitor. *Social networking websites offer amazingly powerful ways to listenyou can see what potential customers are doing, what problems theyare having and what they want to do in their next traveldestination. This will help you customize your advertisingcampaigns to address their requirements.*Social networking websites enable two-way communication with guests.This means once guests return to their homes, you can continue tointeract with them and promote goodwill. A happy, satisfied guest isyour biggest sales agent, as he will recommend your hotel to friends,colleagues and associates travelling to your location.Theonly drawback is social networking websites do not offer instantsales; however, they do provide you with you excellent leadgeneration. PopularSocial Networking Websites *Facebook*MySpace *Twitter*LinkedIn.com*Classmates.com *Ning.com*Bebo.com *HI5.com*Tagged.com *myyearbook.comTosummarize, social networking websites may not be hardcore sales toolsbut they do offer you excellent lead generation opportunities. SocialNetworking will help you cultivate visitors into potential guests.Once you have generated interested and brought them to your hotelwebsite, you should be able to seal the deal instantly.
How,Small,Hotels,can,Make,Thei