Designing,Effective,amp,Persua business, insurance Designing an Effective & Persuasive Homepage
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The attention span of anonline visitor is less than 10 seconds. So, your homepage needs toimpart all relevant information need in less than 10 seconds. If itdoesnt, then you have most probably lost the visitors attentionand the registration/sale.Think of your eventwebsites homepage as a window display. Only if the visitor likeswhat he see, will he bother to look further. Given these facts, howdo you design a homepage that is attractive and an effective salesagent? The simple answer is thatyou have to incorporate all the components required in developing agreat website into your homepage in a concise manner. This is simple to say but difficult toexecute as most of us have a truckload of information that we want tocram into our homepages. The problem with trying to fit everything isthat you end up with a jammed packed page that confuses and drivesaway visitors rather than encourage them to register immediately. The first step indesigning your website and your homepage is to gather together allthe important players - IT dept., graphic designers, content writers,web developers, marketing people, sales people and of course the bigcheese who will ultimately sign off on the website and the check todecide on the priority of your truckload information. By assignpriority, you effectively regulate information that will not persuadeor encourage further look-see or registration to later pages. Elements that will helpyou design a great and sales effective homepage for your event:Great Design:A great design attracts the attention of your target audience.UpfrontInformation: There are two reasons why you need to have aconcise summary about your event and a bulleted (if possible) listof benefits of attending your event. The first, this providesvisitors with everything they need to know about your event at asingle glance. The second, by including keywords in your the conciseevent summary, you make it easier for search engines to locate yourevent website easily. Easy Navigation:The key to good navigation is simplicity. Make sure that all tabsclearly indicate where they lead. Offer cross navigation whereverpossible. Display Instant Registration Buttons prominently and onevery page of your website.Quick LoadingPage: Visitors wait for no one. Dont overload your homepageswith heavy graphics that are not required. If your website pagesdont load quickly, they will move on. Make sure that your websiteopens on all browsers - Internet Explorer, Netscape, & Firefox.By including theseelements, you will make it easier for visitors to locate information.It will also allow you to direct traffic, for example, a registerbutton on every page will ensure that whenever a visitor decides tobecome a delegate, he will not have to search the entire website tofigure where to register. This not only encourages registrations butalso prevents visitors from becoming frustrated and moving on. Bykeeping it simple, visitors will not only stick around but they willbe inclined to register with you in the future.
Designing,Effective,amp,Persua