Beyond,PowerPoint,What,Bring,Y business, insurance Beyond PowerPoint - What to Bring to Your Presentation


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You really can't do a presentation thesedays without PowerPoint, and there is no shortage of information outthere about how to best employ that particular software. PP not alwaysenough, however, so here are some suggestions for what else to bring tomake your presentations really stand out. Demos and Other Tangibles. The more of the five senses you can appeal to, the more of youraudience's attention you will retain. Photos of your product up on thescreen will go a long way, but there is nothing like having the objectright there for your audience to see and feel for themselves, if thisis at all possible. It's even a good idea, if it's at all costeffective, to send each member home with a little something. In a recent meeting we attended, a long-time supplier was presenting anew line of products to their stable, but left each of us with asmaller, tried and true item of theirs that we were familiar with andthat we were happy to receive. If your business is more serviceoriented, you might consider some props, such as letters from happycustomers, recent press you may have received, before and after photos,or photos of your services in action. Whatever they are, try to makethem genuine and not too sales-y, and also keep them to a minimum. Twoto four items should be enough to keep interest piqued, and to helpillustrate your points effectively. You don't want them distracted andsifting through a bunch of items while you are up there trying to giveyour best pitch. Booklets, Brochures, and Marketing Kits. For a first meeting, you should bring any brochures that you alreadyhave, but not much more than that. For the most part, first meetingsgenerally amount to brief introductions of your products or servicesand an outline of your marketing plan. This is a case in which just acouple PowerPoint slides may do the trick. If you are fortunate enough to get to a second meeting, that is whenyou start to employ more props, stats, and media and marketingmaterials. For the second meeting, your marketing plan should be fairlydetailed, including demographics, attack plans, and even details suchas product specs. Producing Printed Materials. The key here is to make your materials stand out, and to present yourbusiness in the best possible light. Even if you are just starting out,there is no reason that you can't have the same sort of qualitymarketing materials as the big boys. Make your materials look like amillion bucks, and your company may just be worth that in the nearfuture. A great way to exert some control over your materials is to do your ownbinding on-site. There are a lot of different styles to choose from,and of you plan on creating a lot of books and booklets in the comingyears, you can save a lot of money by purchasing your own bindingmachine. For high-profile presentations, you may want to avoid suchstyles as plastic comb and spiral coil, as they are a little bitoverused. Some of the better-looking more permanent styles includeperfect bound and wire-o binding. Take a look online or go to your local copy shop and see what they haveto offer. Although you may want to leave the printing to the pros,doing your own binding is generally quick and easy and can save youboth money and time.

Beyond,PowerPoint,What,Bring,Y

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