Putting,Together,Great,Promo,K business, insurance Putting Together a Great Promo Kit For Your Dealers
Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise. Franc
Your dealers' ability to sell your productbegins with you. Here are a few tips on how to make a high-qualitypromotion kit to make your dealers' job a little easier. 1.Cover Letter.You will need to introduce your business and services somehow, andcreating a succinct and well-written cover letter is the first thingyou will want to pay attention to. If the thought of writing thisyourself makes you nervous, don't sweat it. There are many professionalcopywriters out there who have done this kind of thing numerous timesand can have a project like this done in a day or so. If you decide totackle it yourself, just keep in mind that you will want to keep theindustry jargon to a minimum, instead focusing on describing what yourproduct or service intends to provide for your customers. Focus onuniqueness, and hitting the points that you think will attract yourintended niche. 2.Price List. Make it easy for yourdealers to make it easy for their customers to buy. There are many waysyour price list can be presented, but to exert some control over theprocess, one thing to keep in mind is that you'll want to keep it asclean, clear, and permanent-looking as possible, without a lot ofscratched-out numbers, changes, and notes. So send out new lists toyour dealers as soon as they are available. 3.Selling Guide. Giveyour affiliates as much information as you can. Whatever has worked foryou in the past as selling points, put them on paper, put them togetherin a nicely bound booklet, and let your sales force use these sameitems to increase their sales. Things you will want to include are:Product features and (especially) benefits. Tips on exactly what to say when selling and advertising your product. Competitivecross reference charts: These help your sales force see in black andwhite why your product is superior, and make great hand-outs for themto give to customers as well. 4. Informational CD's and DVD'scan be a big help these days, and are relatively cheap to manufactureas well. Some things you might want to include on these discs are:High resolution images of your product and company logo. Productspecs such as features and benefits, model and item numbers, usagedirections, list price and discounts, and the same or similar copy asyou might have in your catalog or website. Promotions suchas Q2 and Q3 customer offers and such things as gift cards, as well asany dealer spiffs for specific items or sales goals. Editable Flyers in a commonly used program such as Indesign or Pagemaker. Accessory images of your product in use. ExtraCopy, such as a selection guide so that you dealer can help his or hercustomers find the right product for their needs; and educationalguides for any of your products that may need an extra bit ofexplanation. Editable Ads, such as any that have appearedin print, or that your dealer may want to print locally in the future.Again, try and use a publishing program that your dealers are likely tohave, or can get relatively inexpensively.
Putting,Together,Great,Promo,K