Tips,for,VoIP,Businesses,Image business, insurance Tips for VoIP Businesses: Image Matters


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There are some VoIP businesses that have approached newdigital telephony the old-school way – with some detachment, like traditionalphone companies would. Of course, business is business and there is nothingwrong with this approach. In fact, it may even ease some of the consumer’s bias– a “they act like my old telephone company; they must be like my old telephonecompany” sort of thing. Contrast this with some VoIP businesses that tug at emotionjust to get customers to sign up with them. There’s nothing wrong here either –as long as these VoIP businesses can live up to their promises. Touchy-feely,at the start, is one thing. People do feel good about signing up with a servicethat comes off as “nice” and “well-meaning.” The turning point comes at livingup to these promises. “Nice” can only get you so far. A promise of betterservice should be something that these VoIP businesses can fulfill; and this isnot always the case. The better approach has always been to veer away from beingseen as the “nicer” provider. Sure, everyone likes being liked but, in thisindustry, this just doesn’t cut it. The promise of a better service should be“sold” like it’s the smart and practical choice, not something that can makethe consumer feel better. Thus, when VoIP businesses present their product forthe first time, they should present themselves as professional and that theymean business. Statements like “we are committed to maintaining superior standardsin the marketplace by providing you with the best service” work. Pleas like“join our family of happy VoIP subscribers” does not.Other Cornerstonesfor VoIP BusinessesThere are other cornerstones that VoIP businesses should payattention to. The foremost is their audio codec, as this reflects directly ontheir service quality. The second is their presented image. Others include: Service deployment Audio quality Call completion experience Customer and technical support.These will all be discussed in future articles.

Tips,for,VoIP,Businesses,Image

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