Starting,Your,Own,Desktop,Publ business, insurance Starting Your Own Desktop Publishing Business
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Desktop publishing is a growing industryand a great area in which to start your own business. Here are some ofthe basics to help you get things started. Research and Preparation: All businesses, big small and in-between, need to have a solid businessplan before getting underway. There is no shortage of resources to helpyou get your business plan together. The first thing you might want todo is do a simple internet search, and see what you find in the way offree templates and software. The better ones will have sections thatallow for a little market research. If the case of desktop publishing,just as in any other business, you will need to know if the market isalready saturated with similar endeavors, or if it is ripe for theplucking, or (more likely) it is somewhere in between. If there iscompetition, take a good look at what they are doing, how they aredoing it, and how they are getting business for themselves. Maybe theyleft a publishing niche unexplored that you can pounce on, or they areleaving a market untapped. Knowing your target market, and how topursue it is vital information to be armed with, and is just the typeof work that goes into creating a good business plan. There are some nonprofit organizations that can help you with yourbusiness planning by creating sort of a 'mentor - pupil' relationshipwith either a retired businessman or an MBA graduate student. Theseorganizations can help you with all aspects of starting up a businesssuch as desktop publishing. Partnerships: If you are a great designer, but not so much a copywriter (or viceversa), you may want to think about teaming up with someone. You caneither both go into business together or simply create a relationshipwith him or her on a freelance basis. Whether or not you are going to farm part of your jobs out, however,you will want to have a working knowledge of the software programs thatare generally used in desktop publishing. The more you learn about howto use these programs (such as the Adobe Creative Suite), the more workyou will be able to do on your own, and the more money you will be ableto keep for yourself. Marketing: There are a number of ways to market yourself, but nothing is evergoing to work as well as the good old cold call to local businesses.Try to pick businesses that have at least 20 or more employees, as theyare more likely to have the capital to pay your rates. Take some timeand find the right person to talk to, and let them know what it is thatyou do and how it can help their business. You will also want to makebusiness cards, and attend functions that feature small businessowners. Stick to it, and you will have more work than you can handle inno time. Printing and Binding: More often than not, you sill simply be sending a PDF to your clientand he or she will send it off to the printer of their choice. It mayhelp you with some smaller jobs, however to be able to do your ownbinding. Take a look at the different types of inexpensive bindingmachines on the market and consider having one on hand so you can bothraise your fee and get jobs done quickly and on-site. Article Tags: Desktop Publishing, Business Plan
Starting,Your,Own,Desktop,Publ