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Businesses are constantly looking for a way to increasetheir exposure across the country. Listing a business in either an online orprint media directory is a great way to increase exposure, as well as revenueand reputation for businesses. Many online business directories have surfacedover the past few years that allow business to list their information for free.While this has become quite popular among many small businesses it also createsa number of problems for consumers and potential clients. Quality Traditional business directories that require alisting fee help weed out low quality businesses. Quality businesses arewilling to spend money on a quality business listing. . The use of a freedirectory does not allow consumers to have a reliable look at a business theymay associate with. Reviews - Paid business directories allow clients to rate,review and recommend businesses they have used. This creates a system thatallows people to know who they are going into business with before theyactually do. Most free business directories do not have this asset. It is alsonot fair to quality businesses with satisfied customers to be placed behindbusinesses with poor reviews, which can easily happen with free businessdirectories. Exposure - Businesses can submit a free listing and see justas much exposure as some of the top businesses in the industry. Mixing qualitybusinesses with those that are sub par is a major problem for consumers lookingfor the best services to use. Its clear that free business directories not only createproblems for consumers and customers, but also create an unfair playing fieldfor quality businesses with quality records. It is up to consumers and businessesto use business directories that offer a review system where customers can ratetheir experience with particular businesses. This new community business directory is based solely oncustomers reviews. They are also invite only where businesses can only belisted through the referral of a satisfied customer. These new businessdirectories are becoming very popular and create a great opportunity forconsumers to find quality businesses without having to sort through the junkfound in free business directories.
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