Top,Ways,Get,More,Prospects,Ta business, insurance 5 Top Ways To Get More Prospects To Take Notice Of Your Adve
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The number onesecret to the 7 secrets of advertising success is to get more prospects to take notice of your advertising. After all,if they don't even notice you, that's a done deal and you've totally wastedyour money.There's a wholebunch of ideas you could use, and here's 5 top ways to get you started.1. CaptivatingHeadlinesAdvertising guru,David Ogilvy says that four out of five people only read headlines nothingmore! Think about that. If you don'tgrab your reader's attention in the headline they'll click off or turn the pageand you've lost them. More to the point - they're not coming back. You've got about 3seconds so make every word count. And remember your reader will only bethinking about what's in it for me. You are guaranteed to get your prospectsattention if you write your headline focused on their wants and needs andoffer a solution. 2. Editorial AdvertisingWhen placing aprint ad in a newspaper or magazine a great strategy is to model your ad tolook and feel like the editorial copy in the publication your prospect isreading. They will pay more attention to it.Even though they'reaware it's an ad, people are still going to read it because it's in that styleof the editorial that they are familiar with. Subconsciously they know and trust the publication so you have an addedlevel of endorsement you just don't get in a straight ad.3. Lumpymail or grabberThis direct mailtechnique is bound to get your prospects attention and get the envelope opened.People are curious so put something lumpy inside the envelope or pin a grabberto the right-hand corner of your letter. Like a fake check or fake money. Evenreal money. Clip on a dollar note or stick a coin on.Just make sure youuse something relevant and refer to it in your headline or opening paragraph soit's not seen as just a gimmick. 4. Audioand videoWhether addingaudio or video to your website or mailing a CD or DVD to your prospects thetechnologies are available right now to do that easily and inexpensively. You must have these explosive techniques inyour arsenal. Both powerful attentiongetters that will instantly create a closer connection with your prospectivecustomers when they see and hear what you have to say. Just hearing your voicealone will make a big impression and really stamp your personality on yourmessage. Add the visual and you aretapping into one of our most potent senses and people will really feel likethey know you.Video isparticularly useful if you have a product to demonstrate. If a picture canpaint a thousand words - what can you say in a short video? And here's atip. Make it memorable. Keep in mindthat even if you don't make a sale you at least want to be remembered. 5. Giveto getNothing gets attention better thanFRE^E and don't we all love getting something for nothing? But here's a tip.Just because it's free doesn't mean it is not valuable or worse still, thatit's worthless. Really, ask yourself, would you want something that isworthless? Now here are two important things toremember.Firstly, you must give valuableinformation and showcase your knowledge as well as your generosity or there'sno point to this approach. Imagine what your prospective customer will thinkwhen you give away great content. How much more will they get in return forpayment?Secondly, don't expect your prospectivecustomer to know the value. You do and you must put a price on it. Thishonours you and honours them. Soput some or all of these ideas into your advertising and I guarantee you thatpeople will begin taking much more notice of what you have to offer. Onceyou've got their attention you can lead them to read your sales message rightto the very end. More about that in a future article.
Top,Ways,Get,More,Prospects,Ta