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An effective market entry strategy ensures optimal use ofcorporate resources. We draw upon our joint expertise in business development inboth UK and China to help you examine the critical elements: Strategies for Market Entry Contacts with top level Chinese officials should beinitiated in order to attract Chinese investors in the Turkish free zones. Thefocus must be laid on high quality products rather than products with lowprices. The target consumers must be designated as upper middle and upperincome groups and the product must be shaped in line with the expectations ofthis consumer profile. Disregarding the purpose of the export or theinvestment, as imperative, personnel representing the Turkish investors must becontinuously recruited in the local market, and investors must open arepresentative in the China MarketEntry. Particularly in order to minimize the losses that mightarise from cultural differences, it must be kept in mind that during thedetermination of the remuneration to be paid to the key personnel, reckoning ofa cost that is well above the Chinese standards is a requisite and thatotherwise, the key personnel recruited in regions where foreign investments areparticularly dense, may leave the firm for a marginal difference in the wagethat he has been offered. If you wish to understand more about the Chinese marketbefore making decision, we can assist you by means of the three phases below: Phase I: China market research Study the market in which you are interested, this willprovide you good understanding on how is the market potentiality for yourproducts in China, what are customers needs and expectations, how the marketcompetition is etc. Phase II: Market entry strategy Study the best channels to enter the China market andrecommend market entry strategy, for example, is it better to have your ownoffice in China or is it better to start business through local partners. Phase III: Establishment of sales channel Determine the best channels to enter into the Chinese marketand establish the distribution channel. A well planned market research provides valuable informationand helps to support the development of a sound market entry strategy. Our aimis to help you plan for success in China. We are here for you step by step,whether you have already some plan to enter China, or yet to even think aboutit but know you have to go there to explore the market potentialhttp://www.dynastyresources.net
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