Small,Business,Marketing,Diffe business, insurance Small Business Marketing A Different Look at Understanding
Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise. Franc
You typically hear in many marketing circles that the first thing you need to do is identify your niche. This terminology of a niche doesnt work for me because it feels very much like, Find a group of people to sell to. Ive found that a better way to identify these people is to ask, Who needs me most? We all have a gift to share, so ask yourself Who needs me and my gift the most?This concept is part of what I call authentic marketing because its got to come from your heart. Its got to be client-based and heart-centered for it to really work.When you look at who needs you most and you can recognize what your ideal client is, its very important for you to be aware that you shouldnt work with everyone. I was once at a networking group and someone asked this gentleman, So whos an ideal client for you? and he answered, Anyone breathing. Thats so not the case. If you agree on the fact that you have a unique gift and if you try to use that gift to serve everyone, youll quickly see that its just not possible. Its simply not possible.First of all, you cant do your job well when you try to spread yourself that thin. You just cant do everything, you cant please everybody and you dont have the skill set and the energy to try to spread yourself that thin. The second part of that is if you can focus on what your real gift is, combined with the people that your gift can be served by, that makes you really powerful. Its important to understand these prospects, these people who need you most, and to develop yourself as a perceived expert. Being an expert in your field is something that you really want to work towards not because you want to know it all, but because it is a way that you can make your clients feel comfortable and confident with you.I have asked clients this question before If you need brain surgery and youre given the choice of two doctors, and one doctor does brain surgery only and hes really great at it, and the other doctor does hip replacements, knee replacements, and some brain surgery, who are you going to pick? It is so obvious.When I ask that question, its always obvious to the person Im asking, but we dont do that with ourselves and within our own businesses. We tend to ignore the fact that if we were looking for anything else for ourselves from plumbers to brain surgeons to a designer we would look for the best of the best that is specific to the area that were working in. We need to really relate that to ourselves, strive to be the best of the best and develop the skill sets and connections necessary to be considered an expert in our area. Then focus on, Who needs me most? which will be a more useful guide in developing our businesses than stressing over finding our niche. When you spend time delving into these areas as they apply to your business, you too will move past any fears about marketing in ways that feel uncomfortable for you, and into authentic marketing that naturally attracts your ideal clients and builds your business.
Small,Business,Marketing,Diffe