Your,Face,Painting,And,Enterta business, insurance Your Face Painting And Entertainment Features Are Probably T
As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise. Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The
Unfortunately your prospective customer isnt interested in how brilliant you are, whether you are by far the best in town, how long youve been established, or what qualifications you hold. Theyre not interested. They dont want to read all about you, you, you and your huge ego trip. These are your Features and bluntly no one really cares about them. If you flip through the Yellow Pages, a local magazine or a newspaper you will probably see that all the other Face Painters, Childrens Entertainers and allied creative industries are all hammering home their Features.A typical advert would go along these lines:Their Logo, followed by their feature, followed by bullet points with their features, followed with their telephone number and address.Boring, uninteresting, not compelling info for the prospective customer!On the other hand what you should be letting your prospective customer know all about is your Benefits.They want to know how you are going to make a difference to their party or event, they want to know what value are you going to add and what problem or need of theirs are you going to solve.Relaying the Benefits of your Face Painting or Childrens Entertainment business is what you should be concentrating on when writing the copy to your adverts, your sales literature, your website and your business card. In fact anywhere and everywhere that your customers sees your written words should have the emphasis focused on your Benefits.Features should still be used however, but not as the main context.Here are a few pointers in the right direction of what Benefits to include in your copy writing:How is your service going to make your customer feel a benefitWhat need of theirs will you be fulfilling a beneifitWhat is it going to do to their self-esteem a benefitWhat added value are you going to bring a benefitWhat is the final result you are selling a benefitWhat incentive to book now are you offering a benefitSo stop thinking features, or how brilliant you are (the customer will judge that for themselves) and start thinking about the benefits that you will bring.Sell the emotion, the outcome, the final result of your service, and sell how it will make the customer feel.Remember benefits first not features.With so many design books on Face Painting out there, it all becomes a bit samey when all you actually need is advice on how to grow and make more money with your Face Painting or Entertainment business. You have so much choice on how to grab a copy of the latest book on princess faces, monster faces and animal faces, but struggle to find a comprehensive book on Face Painting that will guide you in a tested business direction.
Your,Face,Painting,And,Enterta