Why,use,email,marketing,Email, business, insurance Why use email marketing?
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Email marketing is sending emailsto customers, newsletter subscribers, members, users; in fact anyone who hasagreed that they are happy to revieve marketing emails.Businesses will usually have a "sign up to ournewsletter" tick box when someone registers on their website. Once sign-upis completed, the user's email address will be recorded in a list ofsubscribers. The business will then regularly email the list of userswith promotional offers, newsletters, etc. It is also common that automatedemails are sent when for example; someone makes a purchase on an ecommercesite, and the site then sends them an email to thank them for their custom, andinvite them to take advantage of a special offer, or other promotion.This is email marketing in it's purest form - gettingsales as a result of sending an email. The profit on the sale can be verylarge, and the cost of the email can be less than 0.1 pence. Hence why an ROIof well over £50 is possible from every £1 spent on email marketing.mi provides businesses with powerful easy-to-use emailmarketing software which can be "plugged in" to any website;automating emails, reducing man hours, and increasing sales. Email marketing is the modernincarnation of a traditional mail merge. Of course a traditional "snalimail shot" is costly, wasteful, resource-hungry, time consuming andcomparatively ineffective.It is costly when compared to email marketing as the costper recipent is generally between £1 and £3 when the factors of postage, paper,envelopes, and undelivered mail are considered. It is also incredibly wasteful. When someone moves house,their address changes. However an email address can travel the world, and ismuch less likely to change. The medium its self doesn't involve ink, paper, orfuel which are all consumed in a traditional mailshot. Because people move house, there is much more scope foraddress information to be incorrect or out of date. The time taken to deliverthe message can easily take a week, makling the message less relevant than whenit was concieved, and due to the massive cost of printing and sending amailshot, the return on investment is much lower. In fact email marketingoffers around 40 times the ROI of traditional mailshots. This can also be attributed to the fact that it's easy torespond to email marketing: You recieve an email when you are already at yourcomputer. Clicking the email takes you to the site where you can part with yourmoney - compare this to recieveing a leaflet for a shop through the door, orreading a magazine article with an advert beside it. Recent evolution in computer software brought us the"mail merge" - combining a letter with a list of names and addressesto produce a mass mailing. Email marketing is the very latest incarnation ofthis medium. While mail shots are still adopted by large firms such as banksand insurers, email marketing is so cheap and effective it is being adopted bybusinesses and organisations of all sizes.However, the immediate benefits of email marketing aside;there are other far more powerful advances with this technology. Real-timetracking and reporting enables you to see exactly when a recipient opens youremail, clicks a link to your site, and makes a purchase (or unsubscribes!) - enablingbusinesses to fine-tune their messages, their website naviagation, even colourschemes to make them ever more effective as a marketing tool.In addition to the old method of personally addressing aletter with a mail merge, email marketing facilitates this; yet also addsanother feature which allows you to segment customers and market to themaccordingly. Say for example you were an online electronics retailer. If yougroup all the customers who recently purchased an LCD TV together, and then sentthem all an email offering; an extended warranty, a discounted blu-ray player,or wall mounting bracket, all of these offers will be relevant and targetted tothat customer group. When a specifically targetted customer recieves aproposition, they are much more likely to respond positively; hence emailmarketing adds a new dimension to the modern-day marketing world, with alow-cost and highly effective marketing platform.
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