How,Make,Great,Sales,Presentat business, insurance How to Make a Great Sales Presentation
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In the B2B world, chances are you're going tofind yourself needing to make sales presentations on a regular basis.Here are four keys to making a great presentation, and helping yourbusiness stand out. 1.Practice. When you are making asales presentation, you will want to have every aspect of it down cold,including facts, figures, and exactly when you will be referring toyour presentation materials. A great way to do this is the old triedand true method of practicing in front of a mirror. Even better is ifyou can corral a trusted friend or colleague (your dog doesn't count)to listen to your presentation and give you some honest - hopefullyconstructive - criticism. Things to keep in mind are to keep the pacepretty quick in general, but it also helps to vary the tone of yourvoice and the speed at which you are speaking just a little bit. Youdon't want to be up there droning on. 2.Research Your Audience. Chances are, you will be giving your sales presentation to a lot ofdifferent potential clients. Don't get in the habit of giving the exactsame spiel to each and every one. Do a little bit of researchbeforehand to learn what you can about the business you are presentingto. Know their mission statement, and subtly tailor your presentationto showing how your proposals will fit into it. Read their pressreleases. Have some familiarity with their vernacular. Anything thatyou can do to show that you understand them, and that your productsand/or services fit into whatever it is they are trying to accomplishwill help your presentation immensely. 3.Don't BS (for lack of a better term.)No matter how well you prepare, no matter how well you know yoursubject, no matter how good you are at expecting the unexpected,someone is going to hit you with a question that you simply do not knowthe answer to. The key here is to not make something up on the spot.It's okay to say something like: "Wow, that is a great question. I'mgoing to have to get back to you on that," as long as you - guesswhat?-- get back to them as soon as you can with a quality answer. Thekey is to compliment the questioner, show a little humor if possible,and don't spend too much time on it. Go right back to your strengths. 4.Make Sure Your Materials Stand Out. There are many methods of putting together and presenting your salesmaterials, price lists, and catalogs. A great idea is to go to yourcopy and print shop, or take a good look around online, and truly takeinto consideration all the different document-binding options and whatthey might be conveying about your business. Plastic comb documentbinding is probably the least expensive option, but it is also the mostcommon. If you want to stand out, consider packaging your documents ina style that will make your audience want to hold on to the book. Somemore elegant and permanent solutions are Wire-o binding, or thermalbinding. Search these online to see what a difference they can make. Article Tags: Sales Presentation
How,Make,Great,Sales,Presentat