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One great and unique way to get your company'sstory out there is by publishing your own book. Here are a few thingsto keep in mind as you get started on this project. Gather Your Material: When you are looking to create your own company book, you are going towant to make sure that it contains only the highest quality photos, andnothing but well-written copy. To that end, your creative team (even if that is just you alone) needsto sit down and create a strategy for the book. Start by thinking ofwho your target audience is going to be. Is the purpose of the book toattract new clients? Is the purpose to gain some local press? Is itsimply a gift for your employees and current clients? All of the above?Deciding these matters from the very beginning will help guide theproject throughout the process, and help to keep you focused. In the beginning stages, gather as much information as your company hasout there, in whatever form, including brochures, booklets, annualreports, and web copy. Whatever printed material you and your companyalready have, get it all together in one place and let that be yourstarting point. When you are looking over this material, ask yourselfwhat story your company is telling, and how the items in front of youtell it. What great and interesting parts do they leave out? Does yourcompany, for instance, have a compelling story about its beginningstages? Did you overcome diversity to get where you are? The main idea is to create a story arc, and to write it down in outline form in this stage. Writing and Artwork: Keep in mind that not all great books start at the beginning. You can,for instance, start your book at a particular turning point in yourcompany's history and work outward and inward from there. If you are not comfortable with the work of writing your company'sbook, hire someone to do it for you. The first place you might want tolook is at the copywriter who helped you with your promotionalmaterial. Chances are he or she will be up to the task, or will knowsomeone who is. This is a pert of the job that is central and vital tothe quality of the entire project, so find someone whose work youtrust, and be prepared to pay them what they are worth. The same goes for your photographer and any graphic artists you mayneed to hire. The only thing worse than not having a book is having onethat looks poorly conceived. Printing and Binding: Just as with the talent that helped you with your promotional book, youwill not want to skimp on the printing. If you are going to use colorphotographs, you will need to get your pages printed with a highquality digital four-color process printer. When it comes to binding your book, you have several options. You cansend them to an online company, but you may also want to considerhaving your own binding machine on the premises so you can make anychanges you need to at any time, and have your books ready to go inmere minutes. The machines that do hardcover binding are known as"thermal" binding machines, and start at under $100. These machines areincredibly simple to use, and are great for binding presentations,proposals and reports as well
Promote,Your,Business,With,Sel