lessons,that,Nokia,learned,fro business, insurance 6 lessons that Nokia learned from Apple
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1 - Users want hyped touch-based solutionsHype, touch, coolness and desirability, those are the things missing from Nokia phones. Prior to the iPhone era, Nokia was completely convinced that mobile phone users do not want touch-screens phones, based on the lousy performance of the Windows Mobile phones back then. I believe that had it not been for Apple, wed be still pressing keys and suffering with Symbian nightmares till the current date.2 - If we sue, they will sue us backOn 22nd Oct. 2009 Nokia filed suit against Apple, accusing it of hitching a free-ride on its intellectual property. On 11th Dec. 2009, Apple filed a counter-suit accusing Nokia of the same thing. Its getting uglier every minute, with both companies asking to ban the import of the other partys products.3 - Street smart CEOs tend to outdo lawyers with expensive suitesAfter joining Nokia in 1980 and holding many posts since, Olli-Pekka Kallasvuo (OPK for short), a law graduate, became CEO in 2006. Steve Jobs, who became CEO of the decade in 2009, was called the Apples imperious, brilliant CEO who transformed American business by Fortune magazine. Nokia is reportedly looking to replace OPK, who might go job hunting by next month, according to WSJ.4 - Copying with pride will get us nowhereWhen questioned in August 2007 about the similarity of a concept interface - that Nokia has shown the same day to press - to the iPhone's interface, Anssi Vanjoki Nokias Executive VP & General Manager of Multimedia responded by saying: If there is something good in the world then we copy with pride. That pride in copying got Nokia in problems and troubles, as they still fail to deliver, and when compared to what the iPhone can deliver, Nokia phones do not score high.5 - Launching a single new model every year is better than every weekNokia is known for coming out with too many new models, like a new model each week. A newly released Nokia phone can become something of the past in 3 to 6 month time period. On top of that, those new models usually offer very similar features and functions. Users hate to carry an outdated or not-unique-enough phones. On the other hand, the iPhone smashing success proved that many users can and will buy a new model every year.6 - Arabs and half-Arabs can and will make us miserableBy birth, Steve Jobs is half Syrian, and the Middle East was Nokias favorite playground, where it enjoyed selling its high-end phones with comfy profit margins. All was good and green until the iPhone took that region by storm, and it became the new trend for its users. To help keep its market share, Nokia lowered its prices and watched in pain while its profit margins dwindled in that region.
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