How,Use,Social,Media,and,Save, business, insurance How to Use Social Media and Save Time
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One of the most common complaints we hear from our clientsabout the social media is that it eats up time. They fear that once their employees get on the sites, they will nolonger have time to do their jobs. Iremember hearing this same complaint about allowing employees access to theinternet. Theres no question thatinternet access and email correspondence eat up much of our day. Does it waste time? Theres also no question that access to thesocial media will eat up your day. Willit waste time?Today, no business can function without the internet. We predict that tomorrow no business canperform without the social media. But,how can we incorporate social media into our day and save time? Here are five tips:1. Create asocial media strategy. Think about whatyou want to accomplish by using the social media. Do not join Facebook or Twitter just becausesomeone asks you. Decide why you want toparticipate and then set some clear goals for doing so. Think about how participating on these siteswill help move you closer to your customer.2. Limit yourtime on the social media. Allow yourselfno more than an hour a day to update, explore and contribute to the socialmedia sites. Block off the time as if itwere an appointment.3. Look forways to network on the social sites without having to go to networkingevents. Networking events consume a lotof time. They require you to get in yourcar and go someplace. Use the social sitesto network with others as you would at a networking event. Here are some ways: a) Find a niche you wantto network with. It could be salesmanagers, human resource managers, recruiters, etc. b) Share information thatyou think would be helpful to someone as you might face-to-face at anevent. LinkedIn gives you lots ofopportunities to do this in the Discussion section of their groups. Look over the discussions. Can you add anything that might answersomeones question? c) Sign up on other peoples sites. This is like asking for someones businesscard. d) Comment on other peoples blogs.4. Use thesocial sites to find potential leads. Inother words, use the social sites to prospect. You can use the search function on LinkedIn or Twitter to locatebusinesses that fit your niche.5. With all thetime youve saved by not going to networking events, and by eliminating coldcalling, you can add another hour or 30 minutes to your social media dailyschedule. But, never allow yourself toexceed two hours daily on the social sites. If you do, your friends will accuse you of a new addiction!The New Handshake offers even more suggestions to help you use the social media and savetime. As with anything new, it takestime to learn what to do. In thebeginning youll spend more time learning. After a few weeks, your learning curve will diminish and youll spend lesstime on the social media. Youll createyour own system for connecting with people. Youll learn the best ways to leverage the social media to accomplishyour goals. Dont take my word for it,give it a try!
How,Use,Social,Media,and,Save,