The,Benefits,Following,with,Yo business, insurance The Benefits of Following Up with Your Customers
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In todays aggressive marketing techniques, the act of followingup with a customer is perhaps the most desperate attempt to win over adisappearing client. Although many small business owners and entrepreneursstill use this marketing technique to increase their sales, it turned out to bethat this method remains to be very effective. For many successful businesses,however, their focus is on customer retention rather than allowing them todisappear only to be followed up at a later time. In fact, in other businesssectors, acquiring a new customer is actually five times more expensive thanmaintaining an old client. That is why as business owner or entrepreneur yourmain objective is to retain customers by giving them satisfactory services. The following are three of the most important benefits of followingup with customers: 1. Customer satisfaction is the name of thegame, if you want to have a solid clientele. In fact, it is actually costeffective to follow up on old clients than to scour for new prospectivecustomers. Once you lose a customer, it will take you time, energy andresources to look for new customer. That is why is crucial in every business tosatisfy the clientfrom customer service to product satisfaction. It is alsogood to maintain a healthy relationship with existing clients by showering themwith all the necessary attention that a customer needs. In fact, when you losea customer, you will also suffer from revenue loss. You many not feel the painwhen one or two customers are leaving, but when you are talking about amagnitude of customer loss it may have a bad impact on your business. Tomaintain a good and solid customer following, it is important to give them whatthey need as it is cost effective to maintain customers than look forreplacements. 2. The second most important benefit offollowing up with a customer is that it reduces customer dissatisfaction. Inreality, however, customer dissatisfaction occurs right at the very moment youare having a business transaction with a client. That is why it is important todevelop a personal relationship with every client, not just seeing them aspotential sources of revenue. As a business owner, it is your duty to develop apersonal interest in every client rather than seeing them as mere numbers onyour balance sheet. It is also good to remember that when a client isdissatisfied, it is more likely that he will share it with other customers whichmay cause a problem for your business. To prevent this from happening, it isalways wise to view your customers as people that have helped your businessgrow and not just as profits to you. 3. The last (and certainly not the leastimportant benefit of customer follow up) is that it makes them feel veryimportant. This is one of the most of effective strategy of customer retention.When they feel that they are treated very well, they will return a very goodfavor, and that is, by continuously getting your services or products. Thereare countless tricks to do an effective follow up, such as by giving yourcustomers thank you cards, follow up calls or surveys, sending them thinkingof you cards and thank you cards. Finally, it is good to know that little acts of appreciation canmake your clients feel very special. These are actions beyond your duty as abusiness owner, but it can give you countless opportunities to maintain along-lasting relationship with your customers that will ultimately be a greatsuccess to your business. I still have other business tips at my website at http://annettapowellonline.com. See you there! I appreciate your efforts for reading this post. Very sincerely, Annetta PowellYour Professional Success Coach
The,Benefits,Following,with,Yo