How,the,Foursquare,Social,Netw business, insurance How the Foursquare Social Network Can Help Promote Your Busi
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WhileFacebook may hold the lead in the realm of social media, location-based Foursquarecontinues to grow and show that it may be a worthy competitor. So what islocation-based social media, how are people using it, and how can you use it topromote your business? Don't know much about Foursquare? This social media site workswith an app on your phone to track businesses and other places you frequent.When you "check-in" to a location via your phone, it shows up in Foursquare andkeeps count of how many times you visit certain places. Some businesses willoffer specials or discounts to those who frequent their business and check invia Foursquare.In some ways, Foursquare is like a game. You can earn points byvisiting venues, obtain badges, and see how you rank against other customers. Usersrank not only against their friends, but also everyone else in the city,creating a competitive aspect. And if you're a really devoted customer, youmight strive for "mayorship." The mayor of a venue is the person who hasvisited the most in the past 60 days, and usually gets a freebie for doing so.This provides a great opportunity for businesses to reach out tolocal audiences. By promoting your business and offering specials, you canentice new customers to visit your business. Also, users are rewarded withpoints for being adventurous and visiting new places, and so people who havenever visited your establishment might have incentive to do so, even without aspecial offer. And for those who are already customers, it encourages them tovisit more often when you offer special discounts and freebies for frequentvisitors. Customers can also help you promote your business via Foursquare,by creating tips and to-dos. They can tell friends and the general public aboutinformation regarding your venue (like nights you offer a special, or a dish orproduct to try), which will be seen by anyone nearby.Once you've signed up, Foursquare offers tools and services tohelp you promote your business. You can choose what type of offers you'd liketo make available to your customers, and even check real-time stats to see howmany visitors you're getting.With the success of Foursquare, other similar sites have croppedup and tried to compete. Social media giant Facebook came out with a similarapp, Facebook Places, which was hailed as being a "Foursquare killer." However,instead of killing Foursquare, Facebook Places helped it grow even more. So howdid that happen? Mainstream media extensively covered Facebook Places, sayingit would rival Foursquare, which many people hadn't heard of until then. Thiscaused people to look up Foursquare, and many signed up when they learned aboutwhat it is and how they could benefit from it.Facebook also helped to legitimize location-based social media.Those who had heard of Foursquare, but were reluctant to use it for one reasonor another, saw that Facebook had a similar service and figured that it must besomething worth using.However, Foursquare is not for every person or business. Since youneed an app on your phone to use Foursquare, those who don't have Internet ontheir cell phones won't be able to use this service. Also, by usingFoursquare you're basically announcing where you are at all times. Those whowish to keep their lives more private will likely never use Foursquare.Therefore, there is a significant portion of the general population you wontreach via Foursquare.It also will not benefitevery business the same. Businesses such as car dealerships, law firms, orfuneral homes that people only visit when necessary or infrequently, willprobably not find a lot of success. However, businesses with frequent repeatvisitors, like restaurants, bars, and coffee shops can benefit greatly fromFoursquare. Of course, with other forms of social media marketing, it alldepends on how you use it.
How,the,Foursquare,Social,Netw