Hate,selling,simple,steps,foll business, insurance Hate selling? 5 simple steps to follow when the product you

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You’vehung your shingle outside your front door and are excited at the thought of thework you’ll be doing to support your clients. However, excitement soon turns todread when you realise that prior to being of service to your clients, you needto become skilled in not only marketing, but also in the selling of yourservices – with the latter being an activity that makes you cringe. Can yourelate?Ifyou’ve answered ‘yes’, you’re certainly not alone. Many service-basedbusinesses who have to sell ‘themselves’ can struggle to reach their incomegoals due to their dislike and extreme difficulty in selling their services toa prospective client.Hereare 5 simple yet very effective steps that will support you in promotingyourself in an authentic way that will have your prospects lining up at yourdoor ready to invest in you. 1. Challenge‘unhelpful’ beliefsOneof the first and foremost steps is to confront two unhelpful beliefs that canblock and inhibit you from effectively promoting your products/services.>>Belief 1: Your belief that all sales people are pushy and would say practicallyanything to get the saleWe all have a story to tell where we havebeen put under pressure by a hard-nosed sales person, who had as much tact as agnat when trying to get you to say ‘yes’ to their offer.This is certainly not the approach that aheart-centred service-based entrepreneur wants to adopt – right? Well, justbecause there may be some annoying and unpleasant sales people in themarketplace, doesn’t mean that you have to use the same approach.In fact, I highly recommend that you do theexact opposite. So what approach would you rather take that will enable you toincorporate your values and what’s really important to you when speaking topeople who show an interest in what you are doing?>>Belief 2: Your self-belief that you are unworthyThefirst sale you have to make is to yourself. Would you invest in your ownservices? Do you believe that what you have to offer is of real value to yourclients?Ifyou have a lack of confidence in your services or can’t list the benefits thatyour clients will receive through working with you, it will be very difficultfor you to promote these services in a confident and professional manner.These 2 mindset issues, along with others(including fear of rejection if the client says no, etc; fear of success, etc)are often what keeps people blocked and is something we dedicate quite sometime to in our coaching programs.However, an exercise that I’d encourage youto do is to spend some time identifying your strengths, your talents and the resultsyou can support your clients in achieving. The true value you bring to yourclients is a combination of all these things, and it’s extremely important thatyou are able to recognise and speak confidently about this when talking to aprospect.2.    Reframe ‘selling’to ‘service’Onceyou recognise the amazing benefits your service (and/or product) will deliverto your prospective client, it’s then time to reframe your thinking around‘selling’ into the mindset of ‘service’. When thinking of ‘selling’ we canoften imagine a person trying to influence and persuade another person intopurchasing something that they don’t really need, which is not the mindset orthe approach we want.Insteadthe mindset of service is one where you are offering them the value support andaccountability they need to overcome the problem/issue that prompted them tomake contact with you.Allowingyour struggles to continue and by not sharing information on how your productor service can support your clients, could mean that they continue to remainstuck with their issue. So, you’re actually doing them a disservice by notsharing this information with them.Sharinginformation about how your service can support them in overcoming their issuesmeans that you are being of ‘service’ – which is something all heart-centredentrepreneurs aim for – right?3.    Think ‘connection’not ‘conversion’Connectingand building a relationship with a contact is far more empowering than tryingto convert your prospect into a client before you’ve even had the opportunityto build rapport with them or before you have taken the time to find out thereason they contacted you. Remember,people do business with people they know, like and trust, so spending time tobuild a strong connection with your contact not only helps you both be more atease, it will also give you the opportunity to build a level of credibility andtrust.Don’tthink conversion, where you concentrate on your needs. Instead think connectionand showing a genuine interest in THEM and THEIR needs.4.    Transform your‘sales pitch’ into a ‘strategy session’Jumpingin and trying to ‘sell’ your services to a potential client often fails whenyou haven’t truly identified the needs of the client or haven’t yet had theopportunity to demonstrate that you have the ability to help them overcometheir problems and issues.Ratherthan launching into a sales pitch that tries to ‘sell’ your client into one ofyour programs, create a strategy session so that they can begin to experiencewhat it is like to work with you. Thissession could involve some powerful questions that focuses on what they WANT toachieve; getting clear on some of the action steps they need to take; whilealso sharing some of the success stories of how other entrepreneurs who wereinitially struggling with similar issues, are now reaching goals they had onceonly ever dared to dream about.Astrategy session that uses this approach is far more empowering and will enableyou to build credibility, believability and desirability in your services, asthey will have gained first-hand experience of how you can support them and theoutcomes they can expect to achieve.5.    Conclude with acompelling call-to-actionWeall like to make our clients feel special, so why not offer them an amazingpackage that covers all of the areas that they will need to work on. You couldalso consider including bonuses to make your offer even more irresistible. Orperhaps offer a ‘quick decision’ bonus that rewards them for taking action andenrolling in your programs.Sothere you have it; 5 simple yet powerful steps to support you – a heart-centredservice-based business owner - in promoting your products and services in anauthentic way that will have your prospects flocking to your door ready toinvest in your amazing services!