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P { margin-bottom: 0.08in; }Today's corporate world follow ethicsto be successful. There is no doubt that unethical business failssomewhere and has no consistency in the long run. To keep goingcompany's principles, rules and regulations should be grounded orelse its very hard to succeed. First 5 years are very hard to sustainfor any newly formed organization. But once the organization buildstrust and creates a good customer base no competitor can shake it andthe company is bound to grow and prosper. Lets take example of the brand Surfwashing powder. This brand is present is the market since years andis still successful inspite of lots of competition from other brandslike Tide, Ariel, Rin, Nirma and Wheel. Ever thought of why the brandis so much successful ? Its just because it meets the expectations ofthe customers and never under performed. It says it Fights toughstains . You try the product and check it yourself. I stick tothis brand because it meets every expectation of mine. When i wasschool going, dad used to purchase surf for cleaner clothes and now iam mom of 2 year old baby and i prefer surf washing powder over otherdetergents. Its business ethics which keeps a company going. If atany point of time one is only reluctant to make profit and forgetcustomer and employee satisfaction,the product will be headingtowards disaster.There are many who runs completeethical business and those who follow them strictly are bound to besuccessful in the long run. We need to concentrate both on presentand future so that the present hard work secures our future. Alwaysremember its very hard to build trust bust very easy to break it.Once trust is broken you are out of business. No amount of money canhelp you survive in the market. I remember when there was internetboom, lots of companies came up with different plans. Tata Indicomcame up with different plans to woo customers but slowly it could notmeet customers demands and people started losing trust. BSNL provedto be more reliable and trust worthy than Tata Indicom. Its justbecause it meets expectations of consumers and they know at the endof the day if internet speed increases or decreases they will have topay constant bill and no hidden charges as in Tata Indicom.Its hard to fool customers because theyare informed and do lots of market research before buying a productor service. Its a red signal for companies to adhere to all ethicalpractices and stick to all promises .
Ethical,Business,Trends,and,go