Obama,Custom,Social,Network,No business, insurance Obama's Custom Social Network

As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The

Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-priority:99;mso-style-qformat:yes;mso-style-parent:"";mso-padding-alt:0in 5.4pt 0in 5.4pt;mso-para-margin-top:0in;mso-para-margin-right:0in;mso-para-margin-bottom:10.0pt;mso-para-margin-left:0in;line-height:115%;mso-pagination:widow-orphan;font-size:11.0pt;font-family:"Calibri","sans-serif";mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:"Times New Roman";mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;}The recent years have seen a lot of entrepreneursmoving to online platforms to grow their business. Specifically, by usingsocial media websites to establish a profile and brand for their companyonline. The importance of using social networking sites has become apparent tobusiness owners, but unfortunately a lot of bad advice is out there on how togrow a custom social network.I've spent five years studying and participating insocial networking websites, and can tell you that most of the "new"advice out there on social media marketing is wrong! In fact,"experts" are having you chase around things that can have littlegrowth affect on your business. So what's the key to social media success? To usesocial networking websites to build and foster a community!One of the most important justifications I've everseen behind this was with Barack Obama's 2008 political campaign. The electionwas the first to massively use social networking sites to connect with people.No matter what your political views are, his case is a case worth studying whentrying to figure out how to launch your social networking campaign.His campaign leaders recognized the importance ofsocial networking (which later polls would show was one of the key reasons hewon) early on in the election. They went out and actually hired one ofFacebook's co-founders, Chris Hughes, to run the online portion of theircampaign. Now remember, we are dealing with a people who had millions ofadvertising dollars at hand, and almost unlimited resources and technology toreach out to people. Hughes, however, knew what Facebook (and all socialnetworking sites) was designed for and launched a different campaign idea.His main focus was to build a strong social communityaround Obama. He set up the main website for Obama as its own custom socialnetwork, allowing people to register and design profiles based around thecandidate, and to invite their friends to participate. Hughes knew theimportance of viral marketing, and the importance of giving people thecontrolled power to promote their thoughts and ideas (centered on thecandidate's ideas). Hughes made sure that all of Obama's Facebook, Twitter, podcasts, and other social media forums reflected the same goal, to build anonline community for the offline election.Now, Hughes did use paid advertising on Facebook, butonly after the initial community had been set up. The secret to Barack Obama'sonline success was through building an online community around his ideas and campaigns.Hughes knew that social networking websites were designed for people tointeract in online communities, and structured Obama's presence accordingly.When you build a community around your business, you're giving people the powerto do all the work for you, like in Obama's case.As Obama's campaign ended, Chris Hughes came forwardwith the numbers he generated for the campaign. The users on his website hadcreated more than 2 million profiles, partook in the planning of over 200,000offline events, formed 35,000 separate groups, posted nearly 400,000 blogs, andraised $30 million on 70,000 personal fund raising pages.Instead of trying to sell to the community that isalready online looking for your product or service, you need to become a partof that community, as the expert (or a expert) in your niche. Once you haveestablished a community around your business, you will be able to grow (andsell) your business in ways that people only imagined before.-Jerry Nihen