The,Blueprint,for,Successful,O business, insurance The Blueprint for a Successful Online Business

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YourStrategy: A well laid out plan, or blueprint, is an important part ofachieving a highly lucrative business.  You will use this blueprint to bring yourselfto the attention of qualified prospective customers. It will also guide how youconvert them into paying customers, how to keep them as life-long customers andfinally how you encourage these customers to send you referrals.Social media platforms, email marketing, blogging and your websiteare all wonderful tools available to you, if you have to use them properly.Shooting up a website, a Facebook page, and a Twitter page, sitting back and waitingfor instant sucess, won’t bring you the results you want for your business. Yourmarketing all needs to follow your blueprint and fulfill on your overallstrategy.What if you don’t have a tried and tested blueprint? I recommendhiring a marketing consultant to help you create a marketing strategy that’s basedaround your business goals. Then design a blueprint for your business thatfulfills on that strategy. I’ve seen through my work with dozens of clients using their newblueprint to make simple changes to their existing marketing results in themhaving doubled and even tripled their customer base.  Making these simple changes will set you upas an expert in your industry, drive large groups of prospective customers toyou, then convert them into paying customers, and maintain them as long-termcustomers. If you want to ensure that you meet your business goals within ayear, create a strategy and then design a blueprint that fulfills on thatstrategy.  As the old adage goes “Make aplan and work your plan.”Your WebPresence: Your new blueprint can guide simple, small adjustments to your marketingfunnel, your website and even your social media, such as your LinkedIn profile,Twitter, and Facebook pages. It isimperative to have an EFFECTIVE and PROFITABLE website along with your socialmedia platforms. Make certain your website is search-engine and mobile-devicefriendly. Over 50 percent of searches are done on mobile phones, it’s importantthat you aren’t missing out on these would-be clients. Your website should setyou up as an expert in your field. It should be able to translate viewers intoqualified leads. Your site should also increase your sales conversion rate,that is it should convert your leads into customers.Including a built-in blog on your website will makeit more appealing to search engines. Being more attractive to search engineswill cause you to rank higher on the page making it easier for potentialclients to find you.  A built-in blogalso provides a platform for you to develop a trusting rapport with yourprospective buyers and your current customers. Your Offerings:  Be clear on what it is that your customerwants most when putting together an offer for your customers.  Clients will gladly pay you to solve a problemfor them or fulfill on a need they have. You need to know what type of offering will do that for them.  A great way to obtain this information aresurveys. YourTraffic: Use well thought out strategies to drive qualified potentialcustomers to your business. Increase your targetedFREE traffic to your website and social media platforms by writing andsyndicating high quality relevant content.  You can add this content toyour blog, and in addition you can syndicate it through article directories,bookmarking sites, and social media sites. Then it will be posted on relatedblogs and websites.  If you do not have the time or wish to do this onyour own, you can hire an online marketing firm to do it for you (and it costsless than you probably think).YourMarketing Funnel:  Your marketing funnel and webpresence should attract prospective customers, educates them on your servicesand/or products and converts them into paying customers if it is effective. First you need to have a gripping“free offer” for your prospective customers that will be used as a“relationship builder”.  We are living in a "give to get"economy, your potential customers should get a taste of yourofferings. This gives your prospective clients a chance to get to know, likeand trust you.  It also gives them achance to understand how your offerings will benefit them. Finally, andimportantly, convert them into paying customers. Less than 2%, on average,of your prospective customers will buy from you on the first time they visityour website.  For this reason it isnecessary that you create a way for them to get to know, like and trust you sothat when they are ready to purchase, you are the obvious choice. Another function of yourmarketing funnel should be to keep these clients as long-term customers, andgive them enticements to refer new prospective customers into your marketingfunnel. Your Relationshipwith Your Customers & Prospective Customers: Potential customers aremore comfortable buying from people that they "know, like andtrust".  Use social media, email, and blogs to build a "know,like and trust" relationship with your prospective customers.  Thesetools make it easier than ever to do. It is easy, it’s inexpensive, producesquick results, and much of the work can be automated.