How,Give,Winning,Presentation, business, insurance How to Give a Winning Presentation – 6 Great Tips

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Children in grade school are giving presentations.  High schoolstudents are doing them with PowerPoint.  In every company,organization, social gathering, and team meeting, there are moreopportunities and expectations to speak in front of a group.  Some fearpresentations.  Others just need help in how to give a presentationthat engages the audience and achieves its goal.It’s not that hard, but there are many steps.  Write a clear keymessage. Develop the outline.  Generate the content of yourpresentation, create your visuals, carefully consider your conclusion,rehearse your opening, then edit and practice.1. Develop a clear key messageAs a Presentation Skills consultant, I listen to many clientpresentations.  I evaluate the content and delivery and makesuggestions for improvement. One of my most frequent comments is this: What are you really trying to say?  I’m not sure I’m getting it.  The volume of data and information often fogs the real message.An average person’s attention span is typically 7 minutes before themind wanders off. Listening and processing what we hear requires a lotof cognitive energy.  Listening is hard — even harder if it’s later inthe day, if other priorities are clouding your brain, if you’re hungry,have a backache, or need to use the washroom.  Obstacles like a noisyroom or not being able to clearly see the presenter can whittle thosepotential 7 minutes of attention down to 3.5 minutes.Ask yourself, if someone surveyed the people who were in your presentation with the question, what was the speaker’s main message? Wouldyou get an 80% consensus?  If 80% of your audience can’t repeat it,then your key message wasn’t clear enough. So with that in mind, develop a clear and succinct message. Repeat it more than once.Help your audience hear your key message.  You can preface your remarks by saying something like:  I want you to take away an important key message and this is it…2. Make your opening remarks memorableYou want your opening remarks to hook the audience and engage themimmediately.  You can do this in many ways:  highlight their need tohear what you have to say; share a surprising statistic/number/dollarfigure; deliver a short anecdote; tell a human interest story.  Theseare just a few ideas for making your opening dynamic.I often advise my clients to develop their opening remarks at theend of writing the presentation.  These first moments are so importantand they’re easier to write after everything else is finished.Practice your opening remarks many times, out loud and standing up. You should be entirely fluent without reading or looking at notes.  Ifyour opening goes well, the rest of the presentation will follow in thesame way.3. Engage the audienceIf your audience isn’t engaged, who are you talking to?  They may looklike they’re listening, but their minds could be on the golf course. Keep focusing on how to engage them.  Make your delivery impactful,your slides simple and clean, and your stories amusing or dramatic.Your eye contact and voice should reach out and bring them in.Here are a few strategies that will help: get them to ask or answerquestions; praise them; reference current events; show strong visuals;talk about the competition; move; use a louder voice; and use humourcarefully.  Always be politically correct or you may disengage theaudience.4. Persuade them with forethought & strategyIf your goal is to persuade your listeners into accepting an idea,buying a product or service, or changing their mind, focus on how to persuade them rather than the benefits of what you’re selling.Here are some strategies that help persuade people: think about themfirst and how you’ll address their needs; appeal to emotion; begin yourpresentation with their most pressing issues; sell solutions to theirproblems; describe what might happen if they don’t buy into your idea;be excited.5. Deliver with impactHow do we demonstrate as well as inspire confidence in our audience? We do it through strong body language.  We all know that body languagespeaks louder than words.  So to answer the question:  how do I deliver a strong presentation?  The answer must include a focus on body language.  Think about developing your best interpersonal skills.Body language, also called non-verbal communication, is comprised offive main elements: Voice, gesture, posture, eye contact, and distance. After that comes grooming, dress, and hygiene.  All of these elementsare critically important to the success of the presentation. As in anyinterpersonal skills training, our goal is to communicate effectivelywith our verbal and non verbal messages.Think about using: a louder than average voice; speech that has lotsof inflection; natural hand gestures and facial animation; posture thatis grounded and purposeful whether standing still or moving; andmeaningful eye contact.  Ask your friends for honest feedback.  Driveyour body language to inspire confidence in your audience.6. Conclude with convictionPlan your concluding remarks.  Don’t wing it.  Make your conclusion distinct from the body of your presentation by announcing, In conclusion…This alerts the listener to refocus.  Likely you will repeat your keymessage at this time.  If they didn’t get it before, they will catch itnow.Consider what you want the audience to do after your presentation. Ask them directly.  Outline the next steps and attach a timeline.  Thislends some urgency to a persuasive presentation.End with conviction.  Avoid phrases that sound hesitant or tentative, such as:I hope I… Unfortunately we’re out of time… Possibly… Maybe you learned something today…Instead use strong, concluding phrases, such as:Just imagine when… I know we can achieve… I’m confident that… Let’s focus on…The answer to how to give a winning presentation is a long andcomplex one.  The strategies I’ve shared will help you achieve successwhen standing in front of an audience.  You’ll feel the incredible rushthat comes when they are listening, nodding, and smiling.  That’s oneof the perks that come with a mastery of presentation skills.