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Though business in various sectors of E-commerce started and flourished, there were no ventures seen in the area of online shopping till the end of the last decade. As the Indian consumers started responding to oncoming globalization, various changes took place like increase in expendable savings, number of credit card customers, and overall behavioral changes in consumers that were beneficial for the online shopping ventures.Along with the online shopping sites, the online discount business also came about in India and thus various deals and discount sites like dealsandyou.com came about. Dealsnadyou.com is an online portal that implies the theory of group buying to provide discounts to its consumers on certain products and services provided by other businesses. As the Indian consumers were unaware of functioning of such businesses, they had some dealsandyou problems. But with an extremely functional customer care division, all the Dealsnandyou problems were solved in a very short time. By providing amazing offers and discounts, dealsnadyou.com soon amassed a huge consumer base, who were utterly satisfied with the services provided. The functioning of dealsandyou.com is simple enough to understand. The website buys the products or services in bulk from the manufacturers or the service providers. They get a sizeable discount on these products or services as a result of bulk ordering. Now these products or services are sold to the consumers as deals at prices lower than the actual market price. This creates a win-win situation for both the manufacturer (as he gets assured business in bulk) and consumer (as he gets the service or product than lower price than usual).Due to an amazing marketing campaign and innovative service, Dealsandyou was soon popular beyond imagination. Many other similar portals had also got in this business at the same time. But dealsandyou surpassed their consumer base very easily. Dealsandyou problems started to arise when due to the sudden popularity; the number of consumers rose exponentially, thus exerting pressure on the systems of dealsandyou.com. But due to a quick action on their part, dealsnadyou were able to control the number of dealsandyou problems in time and are now sailing smoothly.
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