Top,Sales,Techniques,And,Psych business, insurance Top Sales Techniques And Psychology – How This Can Work for


As we all know to live in this world we have to perform some activity by which we can earn money. There are many activities by which we can earn money and meet the standards to live in this society. And from one of them is franchise.  Franc Small offices have unique needs, and thatincludes document shredding. Designed with the smaller business inmind, the Dahle 20314 is a cross-cut shredder that offers Level 3security and brings you into compliance with federal regulations. The


Normal 0 false false false MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable{mso-style-name:"Table Normal";mso-tstyle-rowband-size:0;mso-tstyle-colband-size:0;mso-style-noshow:yes;mso-style-parent:"";mso-padding-alt:0cm 5.4pt 0cm 5.4pt;mso-para-margin:0cm;mso-para-margin-bottom:.0001pt;mso-pagination:widow-orphan;font-size:10.0pt;font-family:"Times New Roman";mso-ansi-language:#0400;mso-fareast-language:#0400;mso-bidi-language:#0400;}Marketers have beenusing logic and emotion for years in selling their products and services.  So how does this work? It’s all about thedecision making process and the triggers that make a difference between yes orno.  Sometimes these triggers can beimpulses, or they are coupled with logic or they relate to your emotions. Emotion is whenyou buy based on what they desire to possess – not on what you think.  Although, your desires are present on a verydeep level, you are still capable of feeling them and being aware of theirexistence.  Emotions have a hard-foughtimpact on your buying decision.  Logic is how youuse your mind to justify what you want. For instance, I am buying this car because it gets good gas mileage andhas a terrific warranty (logic).  I ambuying this car because I look really good in red and my hair looks brilliantwith the top down (emotion). Once you becomeaware of how this works you can use these concepts to better transformprospective buyers into ‘sold’ customers every time.  Even though your product or service is of thehighest quality, it’s your capability of using your emotion/logic knowledge toposition your offering in a way that creates a strong desire to buy. This is apractice known by big companies like, Zappos, eBay, and Google to name afew.  They have mastered the art ofcomposing their messages to potential customers in a language that they willunderstand.  Customers want personalizedmessages that are relevant and important to them. And this is where knowingwhat your customers’ desires are is key. It goes back to the old sales andmarketing rule:  know your audience! Once you knowwhat you customers feel strongly about, what they feel they deserve, what theyfeel they should have, only then will you be able to put in front of them amessage that speaks to that emotion.  Youcan push these emotional hot buttons in every message you send in yournewsletters, your site, your brochures and so on.  So, ask yourselfthis – are you marketing to your potential customers’ hearts/emotions, or totheir minds?  Ultimately you will need todo both but first you start with marketing to their hearts.  Once you have won their hearts over the restis easy, assuming you understand how to position your product and it’s a goodproduct to begin with. Here’s the cycleor psychology, of how all this happens: Benefitsappeal to EmotionsFeaturesappeal to Logic Logicjustifies EmotionEmotiondrives Sales Sound simple?Well, this is only the beginning.  Butit’s an essential part that if you miss this, no matter how well you write orhow good your product is you will be leaving money on the table.

Top,Sales,Techniques,And,Psych

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